Photoshoot as a form of communication
Posted: Tue Feb 11, 2025 7:03 am
We know that communication is essential for the proper functioning of any business or company. It is through interaction, exchange and good relationships with the customer that a successful enterprise is established in the market. Business communication can be seen as an element that has two spheres: internal and external. The first aims to motivate and promote good integration between the company and employees, while the second is more focused on the company-customer relationship.
Within this context, the use of photo sessions as a form and means of communication can be extremely beneficial, considering the various qualities that photography can bring, from the moment it is used for this purpose.
The communicative value of the image
In our society, images have immense value. Through the lens, it is vnpay database possible to remember joy, tears, unique moments that can be immortalized and genuine feelings. More than just immortalizing a moment, photography makes it possible to share it on a large scale, in a surprisingly real way.
It is known that, of all the forms of representation we know, visual elements are those that most instantly impact the viewer. In this sense, photography, as a purely visual element, holds an incredible power of attraction.
Martine Joly , author of the book “Introduction to Image Analysis”, states:
“Human beings are consumers of images, and therefore there is a need to understand how images communicate and transmit their messages”
According to Joly, the image is one of the tools that most dominates contemporary communication.
How should investment in photo shoots be made?
There are several ways to use photos in the market. Corporate and business photography is often essential to convey professionalism and seriousness to the company's target audience, bringing them closer and conveying the idea of humanizing the service.
It is very important that the first image transmitted to a potential client or any target audience is a very well-produced photographic file. This production should occur, if possible, through the work of a professional in the field, who will have the objective of helping to build an image focused on the niche of a given company within the market.
Furthermore, nowadays, any photo shoot or audiovisual production within a business context aimed at the external environment must be part of an investment in the business's digital marketing and in the production of content with communicative value. The importance of social networks in the contemporary job market must also be taken into account . Nowadays, they are the main platforms where future clients can learn about businesses and, if they are impacted by the work, seek contact. Therefore, it is essential to publish very well thought-out, produced and strategically discussed visual content on networks such as Linkedin, Facebook, Instagram and even WhatsApp.
Within this context, the use of photo sessions as a form and means of communication can be extremely beneficial, considering the various qualities that photography can bring, from the moment it is used for this purpose.
The communicative value of the image
In our society, images have immense value. Through the lens, it is vnpay database possible to remember joy, tears, unique moments that can be immortalized and genuine feelings. More than just immortalizing a moment, photography makes it possible to share it on a large scale, in a surprisingly real way.
It is known that, of all the forms of representation we know, visual elements are those that most instantly impact the viewer. In this sense, photography, as a purely visual element, holds an incredible power of attraction.
Martine Joly , author of the book “Introduction to Image Analysis”, states:
“Human beings are consumers of images, and therefore there is a need to understand how images communicate and transmit their messages”
According to Joly, the image is one of the tools that most dominates contemporary communication.
How should investment in photo shoots be made?
There are several ways to use photos in the market. Corporate and business photography is often essential to convey professionalism and seriousness to the company's target audience, bringing them closer and conveying the idea of humanizing the service.
It is very important that the first image transmitted to a potential client or any target audience is a very well-produced photographic file. This production should occur, if possible, through the work of a professional in the field, who will have the objective of helping to build an image focused on the niche of a given company within the market.
Furthermore, nowadays, any photo shoot or audiovisual production within a business context aimed at the external environment must be part of an investment in the business's digital marketing and in the production of content with communicative value. The importance of social networks in the contemporary job market must also be taken into account . Nowadays, they are the main platforms where future clients can learn about businesses and, if they are impacted by the work, seek contact. Therefore, it is essential to publish very well thought-out, produced and strategically discussed visual content on networks such as Linkedin, Facebook, Instagram and even WhatsApp.