Email Marketing is any communication carried out by email between a company and its contacts (or clients). An Email Marketing campaign can be developed in text or HTML and contain products, promotions, content, etc. In general, messages are sent with an email trigger tool.
In this special guide, we will cover all the points related to developing strategies on this channel, to optimize your campaigns and obtain the results you want.
Happy reading!
One of the communication channels that is giving the best results, thanks to its high profitability, is mailing.
Digital Marketing Agency
What is Email Marketing?
Just as every good restaurant must have a great waiter, every company can and truemoney database should have a good relationship with its contacts, whether they are future sales or current clients. Many of the companies we help grow here at Evox already had good Email Marketing relationship practices.
Considering that according to the website Statista , the number of email users worldwide will be almost 3 billion in 2019 — more than a third of the population. Your company's target audience is likely to be among those people, right?
The history of Email Marketing began in the late 1970s, when Digital Equipment Corp. marketing manager Gary Thuerk sent 400 emails promoting the company's computers, resulting in $13 million in sales.
But it was in the 1990s that the Internet popularized email marketing. This opened the doors to a new form of communication, but also gave rise to undesirable spam, as well as rules to protect consumers from this practice.
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