When to use Semrush for a migration?
Posted: Wed Feb 12, 2025 10:22 am
As we can see in the screenshots above, Semrush is able to give you a quality indicator regarding each of the backlinks. This information will therefore allow you to prioritize and therefore know which pages deserve a redirection or not.
It should be noted that if you have been subjected to a negative SEO campaign towards pages that no longer exist today, it will be preferable in this case to do a 410 gone rather than a 301 redirect.
It is obviously preferable to use Semrush before a migration to know the URLs that will need to be redirected. Unfortunately, as you probably know, cases where an agency or SEO freelancer takes over a project after the damage has been done and the migration has already started are all too common.
So, depending on the time that has passed since the migration switzerland telegram data and therefore the number of pages that do not yet have redirects, you will potentially have difficulty identifying old URLs. This is where Semrush's historical functionality comes into play: it will allow you to find the pages that were positioned several days, weeks, or even years ago. You will be able to go back in time and identify all the pages that deserve to receive redirects, and perhaps even identify content by coupling your analysis with the Way Back Machine.
If you are not very comfortable with Excel and Google Sheet tables, redirection rules and data merges and want to be sure not to miss any information as part of your migration plan, you can use the Swan.tools tool . This allows you to import all the Semrush data of a site within your projects. It will also help you to automatically calculate the similarity of the pages that make up the different versions of your website thanks to a semantic analysis. It will therefore allow you, thanks to Semrush data, to save a phenomenal and unexpected amount of time as part of your migrations. It is certainly a winning combination to never again see a loss of traffic after a website migration!
It should be noted that if you have been subjected to a negative SEO campaign towards pages that no longer exist today, it will be preferable in this case to do a 410 gone rather than a 301 redirect.
It is obviously preferable to use Semrush before a migration to know the URLs that will need to be redirected. Unfortunately, as you probably know, cases where an agency or SEO freelancer takes over a project after the damage has been done and the migration has already started are all too common.
So, depending on the time that has passed since the migration switzerland telegram data and therefore the number of pages that do not yet have redirects, you will potentially have difficulty identifying old URLs. This is where Semrush's historical functionality comes into play: it will allow you to find the pages that were positioned several days, weeks, or even years ago. You will be able to go back in time and identify all the pages that deserve to receive redirects, and perhaps even identify content by coupling your analysis with the Way Back Machine.
If you are not very comfortable with Excel and Google Sheet tables, redirection rules and data merges and want to be sure not to miss any information as part of your migration plan, you can use the Swan.tools tool . This allows you to import all the Semrush data of a site within your projects. It will also help you to automatically calculate the similarity of the pages that make up the different versions of your website thanks to a semantic analysis. It will therefore allow you, thanks to Semrush data, to save a phenomenal and unexpected amount of time as part of your migrations. It is certainly a winning combination to never again see a loss of traffic after a website migration!