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What are brand SERPs? These are the search results displayed when someone searches for your brand name.

As Jason Barnard writes ...

Search results for queries containing your brand name are key communication points for humans and machines, and they are vital to your business. You need to track, evaluate, and improve them continuously.

At first, you might think that they only have an impact on reputation, but they are also very important for SEO. Jason continues:

The first few pages of results for the exact query {Brand} tell you how saudi arabia telegram data well Google understands your brand, and the first 2-3 pages of results for the query {Brand + reviews} tell you how Google rates your credibility.

— Jason Barnard

Brand building efforts help Google understand your credibility, which is why it has become such an important off-page SEO tactic. When you build a brand, you find that you naturally get links and mentions across the web, even without proactively working on it.

Off-page SEO tactic #3: Content Marketing
It's easy to reduce content marketing to an on-page SEO tactic—that is, creating and publishing content on your own site.

But when you take a holistic approach, you understand that content marketing is about both on-page and off-page tactics. Publishing great content on your own site is only one part of content marketing; any content you create and publish anywhere on the web is content marketing.

If you write a guest post , that’s content marketing. Publishing an infographic that gets a link from a top-rated newspaper? That’s content marketing.