SERP Features - Opportunities and Trends
Posted: Thu Feb 13, 2025 5:18 am
In the featured snippets. Pretty obvious too. Here you see which keywords earned the targeted domain a Featured Snippet.
New. Indicates where the domain has earned a "Featured Snippet" within the selected time frame.
Lost. Here you can see the keywords for which the domain once won a Featured Snippet, but currently no longer occupies it.
New to SERP. This is a well-designed section that displays keywords that haven’t triggered a Featured Snippet before, but are now doing so. Check out this list to find opportunities before your competitors. A keyword with a “You” tag means that to them your domain is already present in a Featured Snippet.
Lost from SERP. Here you can see all the keywords that had a Featured Snippet on their SERP, but currently don’t have one. Keep an eye on this tab, especially on keywords labeled “You.” These are the keywords for which the target domain has received Featured Snippets.
URL Changed. This tab shows cases where the target domain was in a Featured Snippet for a certain keyword, and still is, but now with a different page. This can be useful to check if you need to migrate content or change the URL of your page that has content in the Featured Snippet.
The "New"/"Lost" and "New to SERP"/"Lost from SERP" tabs depend on the date range you have chosen. It compares the first and last day.
The same applies to the keyword "New" and "Lost" in other tabs. If the new zealand telegram data word is labeled "New" in the "In Featured Snippets" tab, it means that the targeted domain did not occupy a Featured Snippet on the first day of the selected period, but it is featured on the last day.
In the Opportunities tab, the keyword label “New” means that the keyword did not trigger a Featured Snippet on the first day, but did on the last. The “Lost” label here means that the domain lost the Featured Snippet on the last day of the date range.
Tip : Read the Feature Snippets Report manual for more help.
On-page optimization for SERP features
If you've followed the steps above, you'll have a set of target keywords and a tracking campaign set up to watch your site compete for the top spots. Now all you need to do is optimize your pages.
New. Indicates where the domain has earned a "Featured Snippet" within the selected time frame.
Lost. Here you can see the keywords for which the domain once won a Featured Snippet, but currently no longer occupies it.
New to SERP. This is a well-designed section that displays keywords that haven’t triggered a Featured Snippet before, but are now doing so. Check out this list to find opportunities before your competitors. A keyword with a “You” tag means that to them your domain is already present in a Featured Snippet.
Lost from SERP. Here you can see all the keywords that had a Featured Snippet on their SERP, but currently don’t have one. Keep an eye on this tab, especially on keywords labeled “You.” These are the keywords for which the target domain has received Featured Snippets.
URL Changed. This tab shows cases where the target domain was in a Featured Snippet for a certain keyword, and still is, but now with a different page. This can be useful to check if you need to migrate content or change the URL of your page that has content in the Featured Snippet.
The "New"/"Lost" and "New to SERP"/"Lost from SERP" tabs depend on the date range you have chosen. It compares the first and last day.
The same applies to the keyword "New" and "Lost" in other tabs. If the new zealand telegram data word is labeled "New" in the "In Featured Snippets" tab, it means that the targeted domain did not occupy a Featured Snippet on the first day of the selected period, but it is featured on the last day.
In the Opportunities tab, the keyword label “New” means that the keyword did not trigger a Featured Snippet on the first day, but did on the last. The “Lost” label here means that the domain lost the Featured Snippet on the last day of the date range.
Tip : Read the Feature Snippets Report manual for more help.
On-page optimization for SERP features
If you've followed the steps above, you'll have a set of target keywords and a tracking campaign set up to watch your site compete for the top spots. Now all you need to do is optimize your pages.