Why Data-Driven Decisions Matter in B2B Lead Generation
Posted: Thu Feb 13, 2025 5:24 am
In many cases, when working with customers, we found that the lead management process simply wasn't well thought out. It starts with the right leads: Which lead magnet and which promises turned your website visitors or interested parties into leads? If the first white paper you downloaded was just a waste of time, then it's no wonder as these leads don't want anything from you anymore.
We also talk about the topic of lead magnets in this episode poland mobile database of our podcast No leads, no fun: Questions are not answered: Many companies are radically afraid to answer all customers' questions on their own website. Many publish e.g. B. do not provide any information about the price and costs because they are afraid that this will scare off customers. How is trust supposed to arise? No lead nurturing: In most cases, leads are not yet ready to buy.
You want to find out more first. We have to give new leads time, but build trust and strengthen interest through conscious support. Purely automated lead nurturing: With all the many new AI tools, it is tempting to leave lead nurturing to the machines. Our experience shows us that a sensible combination of automation and human intervention is necessary.
We also talk about the topic of lead magnets in this episode poland mobile database of our podcast No leads, no fun: Questions are not answered: Many companies are radically afraid to answer all customers' questions on their own website. Many publish e.g. B. do not provide any information about the price and costs because they are afraid that this will scare off customers. How is trust supposed to arise? No lead nurturing: In most cases, leads are not yet ready to buy.
You want to find out more first. We have to give new leads time, but build trust and strengthen interest through conscious support. Purely automated lead nurturing: With all the many new AI tools, it is tempting to leave lead nurturing to the machines. Our experience shows us that a sensible combination of automation and human intervention is necessary.