With the continued success of YouTube, Instagram Stories, and Snapchat, vlogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct. Vloggers speak directly to their audience (PewDiePie style), creating a more personal and direct connection, which is obviously a huge boon for marketers trying to build stronger relationships with their customers.
More than just complaining about how the barista screwed up your order, vlogging can be practical and strategic. You can live stream special events that not everyone can attend, like business meetings or concerts. You can also post other native content that customers would want to see anyway, like celebrity interviews or behind-the-scenes footage.
As video marketing continues to rise, we’ll likely see more subcategories (like vlogging) emerge. Learning how loan database to differentiate your video content now will help you adapt to future trends… maybe we’ll have a list of 2021 digital marketing trends next year.
10. Talk to Gen Z on their own
terms
Last but not least, marketers are welcoming the newest consumer cohort in 2020: Generation Z. Those born after the turn of the century are now turning 18 and entering the workforce in droves. Some sources even claim that Generation Z will make up 40% of all consumers by 2020.
Beyond that, marketing to Gen Z means a drastic shift in the way your content is stylized. The youngest market is also the quirkiest, and if you’re used to marketing to baby boomers or Gen Xers, their tastes may seem odd.
If Gen Z is one of your key markets, here’s a quick list of general values to keep in mind:
Authenticity – Having grown up online in an age of misinformation, Gen Z is hyper-sensitive to authenticity and can smell fakeness a mile away – avoid overly promotional approaches and opt for transparency.
Privacy Policy – Gen Z is very concerned about privacy, so you will make more money by respecting their data rather than using it against them.
Diversity – The most diverse generation to date, people appreciate the diversity reflected in the videos and images they see online.
Sense of humor – Gen Z humor has been described as “absurd” and other less-than-polite euphemisms, so if you personally don’t get it, hire someone who does.
Marketers note similarities between Gen Z and Millennials, but expect more divergent differences to emerge as the Gen Z market matures (in more ways than one) in the coming years.
Are you digital marketing ready for 2020?
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Paradoxically, the upcoming digital marketing trends of 2020 are both more human and more mechanical. The overall trend in digital marketing seems to be in the direction of building more personal relationships with more targeted niches, but the means of making those connections relies on automation and new technologies. The core of digital marketing remains the same - giving people what they want, when they want it - and technology in 2020 is simply opening new doors to achieve this goal.
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