Digital Marketing after Coronavirus

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tnplpramanik
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Joined: Thu Dec 05, 2024 4:29 am

Digital Marketing after Coronavirus

Post by tnplpramanik »

The first major impact on people's habits to contain the virus was the quarantine. Games, events, commerce, classes, etc. All companies that have value propositions related to face-to-face contact were affected. In an attempt to survive, they looked for alternatives for their products. Many of them had to take part or all of their value proposition to the digital world. One example is schools that had to accelerate projects to digitize classes, even if temporarily. Another area that was already growing but has been accelerated even more is delivery via apps.



Even though in-person learning still has several advantages, the fact is that digital learning still has a lot of room to grow and this event tends to accelerate this process even more.



Financial adjustments for individuals and legal entities
The impact on health caused by the virus has had equally serious, if not more serious, thailand phone number data consequences on the economy. It is still too early to assess the extent of the impact, but it is known that it will not be small. In the United States, unemployment insurance claims jumped from 282,000 last week to 3.28 million the following week. In Canada, the trend is the same, with the number of layoffs being compared to the levels of the Great Depression of 1929.



When the financial area is affected, there is no other alternative but to reduce costs. Generally, human beings follow an order of preference for products and services related to Maslow's pyramid.



Financial adjustments for individuals and legal entities

If you need to evaluate whether to cut the coach, the weekly football match, the health plan or stop paying for water, you will probably follow a cutting order considering first cutting the coach, then the football match, the health plan and finally the water.

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This analysis is usually not that simplistic, because it will depend on other factors, but the fact is that Maslow's pyramid helps us reflect on human reactions.



Our job here is to try to understand where our product or service fits in, directly or indirectly. This will help us understand how much it will be impacted by this crisis.







Increased digital inclusion
Increased digital inclusion

My wife was very afraid of buying online. The fact that she had to leave her credit card details on a website made her feel insecure. Until she needed to buy a gift for her sister who lives in another city. Since in this case she could have the gift sent directly to her house without having to go to the post office, she ended up opting for e-commerce for the first time . That was it, the fear barrier was broken. Today she buys more than I do.



We have beliefs and habits that we fight hard not to change. Until we have a strong justification for changing. This is what is happening to many people right now.



The fear of using the internet is natural. But many are finding themselves forced to start using apps to talk to their family while seeing their faces, pay bills online, and use social media to pass the time. Especially when we are talking about an elderly population that will have to face stricter quarantines.



This increases the speed at which online applications become more mature. When life starts to return to normal, these people will be much more comfortable using and buying online.
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