How to find out if a customer is interested?
Posted: Thu Feb 13, 2025 10:24 am
The most important thing is that your website really delivers on what you mention in your ad and that everything is clearly stated. You can find more about this in the article SEO vs PPC in B2B .
Blog
The biggest advantage of a blog is that you can describe your offerings in detail. For example, if you offer an instructional video on how to use some software, you can add a button to a related article that will take visitors to the page with the video.
Social networks
Social media is a valuable source of leads, whether paid or organic. Social media is designed to make it easy for visitors to navigate, for example on Instagram you can add call-to-action buttons to your stories or bio. Of course, advertising and content are also very important here.
Why not buy leads?
Even though it is very easy to buy leads, compared to organic lead generation, it is a bad idea. The main reason why is because the contacts do not know you, have nothing to do with you and it seems very forced, you will probably end up in spam or on the "blacklist" of email operators. That is why it is always better to generate leads organically.
Through various information obtained, we can determine whether this is the lead we need. Here are a few examples:
Job application: a person interested in a job position is willing to share a lot of information about themselves, such as overseas chinese in worldwide data name, email, phone number, etc. It is then possible to mark the person as a lead, but only for the hiring team, not the marketing team.
Coupons: If a person finds an online coupon that interests them, they are willing to share some of their information in exchange for the coupon. Although it is not a lot of information gained, it is enough for the store to know that the person is interested in their products.
Lead scoring
Lead scoring is a quantitative method of finding leads. Leads are divided by engagement level and other criteria, levels can be divided into "interested" or "ready to buy".
Lead scoring is a methodology used to rank leads on a scale that represents the perceived value of each lead to an organization. The resulting score is used to determine which leads the receiving functions (e.g., sales, partners, teleprospecting) will engage in order of priority. The higher the score, the closer the visitor is to becoming a customer—or helping move from a new lead to an MQL.
Blog
The biggest advantage of a blog is that you can describe your offerings in detail. For example, if you offer an instructional video on how to use some software, you can add a button to a related article that will take visitors to the page with the video.
Social networks
Social media is a valuable source of leads, whether paid or organic. Social media is designed to make it easy for visitors to navigate, for example on Instagram you can add call-to-action buttons to your stories or bio. Of course, advertising and content are also very important here.
Why not buy leads?
Even though it is very easy to buy leads, compared to organic lead generation, it is a bad idea. The main reason why is because the contacts do not know you, have nothing to do with you and it seems very forced, you will probably end up in spam or on the "blacklist" of email operators. That is why it is always better to generate leads organically.
Through various information obtained, we can determine whether this is the lead we need. Here are a few examples:
Job application: a person interested in a job position is willing to share a lot of information about themselves, such as overseas chinese in worldwide data name, email, phone number, etc. It is then possible to mark the person as a lead, but only for the hiring team, not the marketing team.
Coupons: If a person finds an online coupon that interests them, they are willing to share some of their information in exchange for the coupon. Although it is not a lot of information gained, it is enough for the store to know that the person is interested in their products.
Lead scoring
Lead scoring is a quantitative method of finding leads. Leads are divided by engagement level and other criteria, levels can be divided into "interested" or "ready to buy".
Lead scoring is a methodology used to rank leads on a scale that represents the perceived value of each lead to an organization. The resulting score is used to determine which leads the receiving functions (e.g., sales, partners, teleprospecting) will engage in order of priority. The higher the score, the closer the visitor is to becoming a customer—or helping move from a new lead to an MQL.