Users demonstrate this search intent when researchin
Posted: Sun Feb 16, 2025 4:35 am
Navigational: Users with a navigational search intent are looking for a specific page on a website. For instance, a person searching “Gmail login” is looking for the Gmail login page. • Informational: Users with an informational search intent seek information about something. An example of an informational keyword is “How does SEO work?” • Commercial: g a particular product or service.
Users with commercial intent could be comparing options or looking luxembourg cell phone number list for reviews. Meanwhile, keywords used in commercial searches typically contain words like “vs.,” “best” and “reviews.” An example of a typical commercial search query is “iPhone vs. Android.” • Transactional: Users with transactional intent are ready to make a purchase. As such, they are likely using keywords like “buy,” “order” and “price.
” For instance, the search query “buy cotton t-shirts” likely has transactional intent. Understanding each is crucial to ensuring your content: • Resonates with your target audience • Is optimized for the right keywords • Improves user experience, an important ranking factor For instance, if you enter “how to make good coffee” into Google, it tells the search engine that you’re looking for informational content about making coffee.
Users with commercial intent could be comparing options or looking luxembourg cell phone number list for reviews. Meanwhile, keywords used in commercial searches typically contain words like “vs.,” “best” and “reviews.” An example of a typical commercial search query is “iPhone vs. Android.” • Transactional: Users with transactional intent are ready to make a purchase. As such, they are likely using keywords like “buy,” “order” and “price.
” For instance, the search query “buy cotton t-shirts” likely has transactional intent. Understanding each is crucial to ensuring your content: • Resonates with your target audience • Is optimized for the right keywords • Improves user experience, an important ranking factor For instance, if you enter “how to make good coffee” into Google, it tells the search engine that you’re looking for informational content about making coffee.