How are Facebook ads delivered?
Posted: Sun Feb 16, 2025 4:55 am
Facebook Ads: Where to display them? Basic features and structure
Facebook ads have a targeting function that, once set up, will automatically deliver ads exclusively to the users desired by the company .
The method is:
Targeting using user registration information
Targeting based on user's internet usage history
Custom Audiences
There are three types.
Let's take a closer look at each one.
1: Targeting using user registration information
A major feature of Facebook is that users must registe estonia telegram data using their real name and a variety of other data is also registered, which is very useful for advertising delivery.
With this targeting method, information such as the user's age, place of residence, and gender is used to deliver advertisements to the "target group to which the company would like to recommend their products" as set by the company .
There are quite a few users who falsify their age or gender, so it is not possible to send ads to the desired demographic 100%, but it seems to be a fairly effective way to advertise.
This is a very effective method for people who have a specific target audience to whom they want to sell their products.
2: Targeting based on users’ internet usage history
This function analyzes how users behave online, automatically predicts what the users tend to be interested in, and delivers advertisements if the conditions are met .
Combining targeting methods 1 and 2 will give you very precise targeting.
3. Custom Audiences
This is a function that finds users with similar profiles to users who have had some kind of contact with a company, such as users who have visited the website of the company you want to advertise to or users who have liked the website, and delivers advertisements to them .
Facebook ads have a targeting function that, once set up, will automatically deliver ads exclusively to the users desired by the company .
The method is:
Targeting using user registration information
Targeting based on user's internet usage history
Custom Audiences
There are three types.
Let's take a closer look at each one.
1: Targeting using user registration information
A major feature of Facebook is that users must registe estonia telegram data using their real name and a variety of other data is also registered, which is very useful for advertising delivery.
With this targeting method, information such as the user's age, place of residence, and gender is used to deliver advertisements to the "target group to which the company would like to recommend their products" as set by the company .
There are quite a few users who falsify their age or gender, so it is not possible to send ads to the desired demographic 100%, but it seems to be a fairly effective way to advertise.
This is a very effective method for people who have a specific target audience to whom they want to sell their products.
2: Targeting based on users’ internet usage history
This function analyzes how users behave online, automatically predicts what the users tend to be interested in, and delivers advertisements if the conditions are met .
Combining targeting methods 1 and 2 will give you very precise targeting.
3. Custom Audiences
This is a function that finds users with similar profiles to users who have had some kind of contact with a company, such as users who have visited the website of the company you want to advertise to or users who have liked the website, and delivers advertisements to them .