These are users closer to making a purchase
Posted: Sun Feb 16, 2025 5:29 am
Prioritize User Intent When it comes to eCommerce website optimization, it’s not enough to simply target the most popular keywords. To truly attract potential customers and drive conversions, you need to understand buyer intent — the purpose behind a user’s search query. Buyer intent is generally categorized into two main types: • Informational Intent: These users are in the research phase.
They’re seeking knowledge or answers without immediate plans nepal cell phone number list to buy. For example, someone searching for “how to choose the right running shoes” is exploring their options. • Commercial Intent:. Their searches, like “best running shoes for flat feet,” reflect a desire to evaluate products or services before buying.
Focusing on commercial intent keywords helps attract users who are more likely to convert into paying customers. The question is, how do you find these high-value keywords? • Leverage Keyword Research Tools: Tools like Semrush or Ahrefs allow you to filter keywords by intent, helping you identify terms with strong commercial potential. • Analyze Competitor Strategies: Look at what keywords your competitors rank for and prioritize those with buying signals, such as “buy,” “best” or “discount.
They’re seeking knowledge or answers without immediate plans nepal cell phone number list to buy. For example, someone searching for “how to choose the right running shoes” is exploring their options. • Commercial Intent:. Their searches, like “best running shoes for flat feet,” reflect a desire to evaluate products or services before buying.
Focusing on commercial intent keywords helps attract users who are more likely to convert into paying customers. The question is, how do you find these high-value keywords? • Leverage Keyword Research Tools: Tools like Semrush or Ahrefs allow you to filter keywords by intent, helping you identify terms with strong commercial potential. • Analyze Competitor Strategies: Look at what keywords your competitors rank for and prioritize those with buying signals, such as “buy,” “best” or “discount.