What are the best SEO tactics for FinTechs?

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Ideally, SEO aims to satisfy search engine algorithms to help you rank higher in search results pages. However, with increasing competition in the FinTech field, you'll need an SEO strategy that works.

Below we will tell you the essential SEO tactics to promote your FinTech as the best option for customers.

Keep reading!

1. Set SEO goals
Before you jump into strategy, start by planning your approach and developing a list of SEO goals. These can guide you as you move forward.

Determine what you want to achieve and identify specific goals that will help you get there.

Conduct market research constantly, including understanding what your competition is doing. Also, try to find out what your target audience's needs are by creating a buyer persona .

For example, if you know that millennials are particularly interested in FinTechs (which they are), identify why that is and create a buyer persona based on what you find.

Many Millennials tend to distrust traditional financial institutions and want fast, instant services that they can access with very little effort.


2. Conduct an exhaustive keyword search
One of the most important SEO tactics for FinTechs is to put a lot of effort into keyword research . It is essential to do this step the right way.

It will only be useful if you know how to interpret the intention of those who are making queries in the search engine. What are they looking for and how are they asking it?

This type of information can guide you towards long tail keywords , which are most frequently typed in searches.

While FinTechs are already a competitive algeria phone number list field, when it comes to search and digital positioning , you will also be competing with blogs and financial advisory websites.

So, in addition to FinTech-specific keywords, define some common finance keywords and determine how best to incorporate them into your SEO strategy.

For example, some common finance keywords used in the industry include:

mortgage rate;
loan application;
promissory note template;
stock profit calculator;
tax bracket and credit score;
among others.
Just make sure to always avoid using too many keywords in a single text, as the search engine will detect that your content was not written in a natural way for the user, which will reduce your SEO effectiveness.