Why is innovation important in marketing?
Posted: Sun Feb 16, 2025 8:36 am
Focusing exclusively on marketing, innovation may seem obvious to many, however, it is important to explain it so that it is not confused with the simple adoption of technology or techniques that may seem very innovative but are obsolete.
In an area like this, where creativity and originality are the order of the day — as they are essential elements for promotional campaigns that have a positive impact on audiences — it is normal for decision-makers not to take many risks with their initiatives.
It is also a segment of the industry where cambodia phone number list agencies tend to stay within a framework of proven techniques and strategies where they are assured of a certain degree of success.
However, marketing innovation has proven over the years to be the cornerstone around which great advances in the area revolve.
It is clear that innovation in marketing is no longer a luxury or a refinement, but something fundamental if we take into account that:
Today's consumer is much more demanding and informed;
who wants to receive differentiated experiences every time they consume or purchase;
that their opinion matters more than ever thanks to the reach of social media.
For all the above reasons, marketing innovation is a key element in the planning and strategies of organizations that want to be one step ahead of their competitors and recognize that creativity and boldness are true business generators.
In this sense, marketing innovation is capable of offering a series of benefits ranging from the optimization of resources in the area to the strengthening of customer relationships.
Want to know how to get all this? Keep reading!
In an area like this, where creativity and originality are the order of the day — as they are essential elements for promotional campaigns that have a positive impact on audiences — it is normal for decision-makers not to take many risks with their initiatives.
It is also a segment of the industry where cambodia phone number list agencies tend to stay within a framework of proven techniques and strategies where they are assured of a certain degree of success.
However, marketing innovation has proven over the years to be the cornerstone around which great advances in the area revolve.
It is clear that innovation in marketing is no longer a luxury or a refinement, but something fundamental if we take into account that:
Today's consumer is much more demanding and informed;
who wants to receive differentiated experiences every time they consume or purchase;
that their opinion matters more than ever thanks to the reach of social media.
For all the above reasons, marketing innovation is a key element in the planning and strategies of organizations that want to be one step ahead of their competitors and recognize that creativity and boldness are true business generators.
In this sense, marketing innovation is capable of offering a series of benefits ranging from the optimization of resources in the area to the strengthening of customer relationships.
Want to know how to get all this? Keep reading!