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3. Analysis of alternatives

Posted: Sun Feb 16, 2025 8:53 am
by zihadhasan01827
After analyzing the problem and the context in which it exists, you will probably see some alternatives for decision-making. But don't limit yourself to them, try brainstorming to discover other possibilities for action.

By having multiple ideas, you have a better chance of finding better solutions. So, analyze the pros and cons and find out the impact of each action .

4. Choosing the best option
The goal of this whole process is to choose the best possible alternative in light of the context. Try to analyze possible scenarios that each choice would cause in your company, as this helps to visualize the best alternatives.

It is important to look at the problem identification in the first stage. You must understand whether the option you chose can solve the need that motivated the process.

5. Support for the decision
To know if you made the right decision, monitor canada phone number list the impacts it brings to your business, in relation to the initial problem and its entire environment. If you decided on the campaign budget, for example, monitor whether the value is adequate to bring the return the company expects.

With this support, you will understand if you took the best path and if you should think the same way in other situations that require your decision.

What are the types of marketing decisions?
Marketing decisions occur at the different management levels in which the area is organized.

Of course, companies do not always have large teams with such a division of functions, but these levels are present even in small teams.

We are talking about decisions at the strategic, tactical and operational levels, which you can also use when developing the marketing plan . Let us now explain each of them to you.