Plan organic and paid strategies
Posted: Sun Feb 16, 2025 8:54 am
Most social media platforms started out with just organic posts. Creating any kind of content was enough to get a page to reach a large portion of its followers.
However, the platforms began to fill up with users, which led to changes in the algorithms of the networks, especially Facebook. From there, they began to prioritize the most relevant posts for each person in their feed.
In this context, brand posts were left behind, with the understanding that posts from friends and family would be much more relevant. So, anyone who wanted to increase their organic reach would have to invest in advertising.
That's the recipe for financial growth for social media platforms. And those who don't get into the game have limited reach.
Therefore, anyone who wants to be successful on social media today will have to balance organic and paid strategies.
Organic posts are those that recur on a daily basis on the profile and that keep the closest users informed and involved.
Paid posts, on the other hand, are targeted – they target specific audience segments to achieve certain goals .
Combining these two types of strategies is important because one supports the other. Organic posts add consistency to the brand’s presence and attract followers, while ads provide quick results and attract new audiences.
Create unique and relevant content for the buyer persona
Creating relevant content is the main way to chile phone number list avoid a reduction in organic reach. After all, it is the posts that are most interesting to each person that the algorithm shows in their feed. That is why brands must publish content that catches the attention of their users.
Well, you already know the buyer persona profile, you know what kind of language to use, what topics to address, and what goals to achieve. Therefore, content production should always target these strategic elements to have a greater reach and gain audience engagement.
Social media content must be original, aligned with the person and adapted to the characteristics of each network. It can educate, inform, entertain and advertise offers.
What is not interesting is talking about products and discounts all the time. As much as there are people interested in this, it can be tedious. That is not all that people want to see on social media.
One tip is to follow the Pareto Principle or the 80/20 rule : only 20% of the content should talk about what the brand sells, while the other 80% should deal with topics in your area of expertise, answer questions about the buyer persona or simply provide entertainment.
But remember that it all depends on your audience. It's worth running some tests on your profiles to see how followers react to each type of post.
However, the platforms began to fill up with users, which led to changes in the algorithms of the networks, especially Facebook. From there, they began to prioritize the most relevant posts for each person in their feed.
In this context, brand posts were left behind, with the understanding that posts from friends and family would be much more relevant. So, anyone who wanted to increase their organic reach would have to invest in advertising.
That's the recipe for financial growth for social media platforms. And those who don't get into the game have limited reach.
Therefore, anyone who wants to be successful on social media today will have to balance organic and paid strategies.
Organic posts are those that recur on a daily basis on the profile and that keep the closest users informed and involved.
Paid posts, on the other hand, are targeted – they target specific audience segments to achieve certain goals .
Combining these two types of strategies is important because one supports the other. Organic posts add consistency to the brand’s presence and attract followers, while ads provide quick results and attract new audiences.
Create unique and relevant content for the buyer persona
Creating relevant content is the main way to chile phone number list avoid a reduction in organic reach. After all, it is the posts that are most interesting to each person that the algorithm shows in their feed. That is why brands must publish content that catches the attention of their users.
Well, you already know the buyer persona profile, you know what kind of language to use, what topics to address, and what goals to achieve. Therefore, content production should always target these strategic elements to have a greater reach and gain audience engagement.
Social media content must be original, aligned with the person and adapted to the characteristics of each network. It can educate, inform, entertain and advertise offers.
What is not interesting is talking about products and discounts all the time. As much as there are people interested in this, it can be tedious. That is not all that people want to see on social media.
One tip is to follow the Pareto Principle or the 80/20 rule : only 20% of the content should talk about what the brand sells, while the other 80% should deal with topics in your area of expertise, answer questions about the buyer persona or simply provide entertainment.
But remember that it all depends on your audience. It's worth running some tests on your profiles to see how followers react to each type of post.