Integrating shopping experiences
Posted: Sun Feb 16, 2025 9:31 am
Omnichannel marketing , carried out across multiple channels, is increasingly crucial to the success of business strategies. The increased connectivity of the public, who can access the Internet from anywhere, means that shopping experiences are becoming more and more integrated.
The trend is easy to see. A Google study that anticipates the novelties of Black Friday 2019, for example, indicates that, for the first time, the volume of purchases made online will equal that of physical purchases . The main reason for this is multi-channel transactions, which should represent 25% of the total.
In other words, consumers want the convenience el salvador phone number list of online shopping, while also wanting the ease of viewing products in physical stores. With visual search, that's entirely possible. A person can walk into a store, take a photo of an item, and post the image online.
As a result, you will find options for products similar to the one that sparked your interest. If you work well on a strategy in this regard, you will ensure that your online store is among the alternatives in the SERP .
Reducing obstacles
Although the use of keywords and the efficiency of Google's algorithm reduce the number of results in a text search, the sheer volume of content on the Internet can create distractions.
This means that when searching for a particular product, the user may find options that go far beyond the purchase of this item.
Because the visual characteristics of items are more specific than their descriptions, visual search reduces the number of unnecessary results . This optimizes the user experience and significantly increases the chances of your store receiving hits.
The trend is easy to see. A Google study that anticipates the novelties of Black Friday 2019, for example, indicates that, for the first time, the volume of purchases made online will equal that of physical purchases . The main reason for this is multi-channel transactions, which should represent 25% of the total.
In other words, consumers want the convenience el salvador phone number list of online shopping, while also wanting the ease of viewing products in physical stores. With visual search, that's entirely possible. A person can walk into a store, take a photo of an item, and post the image online.
As a result, you will find options for products similar to the one that sparked your interest. If you work well on a strategy in this regard, you will ensure that your online store is among the alternatives in the SERP .
Reducing obstacles
Although the use of keywords and the efficiency of Google's algorithm reduce the number of results in a text search, the sheer volume of content on the Internet can create distractions.
This means that when searching for a particular product, the user may find options that go far beyond the purchase of this item.
Because the visual characteristics of items are more specific than their descriptions, visual search reduces the number of unnecessary results . This optimizes the user experience and significantly increases the chances of your store receiving hits.