Discussions about data use are heated, especially when it comes to protection and privacy. But that doesn't mean that Big Data will cease to exist or that business intelligence will stop looking at the vast amount of data about users and consumers.
In Content Marketing , however, in 2022 it should bring the challenge of incorporating data into content production , to make it more informative and relevant. To do so, it is necessary to leave behind the era of frenetic production of ebooks and posts.
Discovering the power of Content Marketing to engage consumers and generate more visibility for businesses , especially in Google organic search, has led many brands to create superficial materials without any relevance. The Internet is full of these types of posts.
However, the content that will stand out in 2022 will be the one produced with substance, based on analysis and real-life examples. Therefore, it is necessary to slow down the pace of production and focus on quality.
According to a survey by the Content Marketing Institute (CMI), 74% of B2B companies surveyed attributed the success of their Content Marketing strategy to the value that content offers to consumers , as can be seen in the chart below. Therefore, the focus is on the quality of production.
Both people and Google like reliable texts that provide correct and up-to-date information, based on the reality revealed by the data. Therefore, the research and content planning stage will become even more important next year.
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4. Cost-benefit of Content Marketing and SEO
The pandemic has created a number of financial challenges. For businesses and consumers, it was time to curb spending in the face of such an uncertain scenario.
Although consumption has improved, especially in online shopping, the economic environment in the world remains unfavourable, with the dollar and inflation in the United States at high levels.
Therefore, marketing must also keep an eye on ghana phone number list the economy, rising prices and the consumption habits of Latin Americans, which affect the cash flow of companies. In 2022, this scenario could affect investments in marketing and advertising .
For this reason, Content Marketing and SEO are often preferred strategies in companies' budgets. After all, they do not require direct investment in media and provide consistent results in the medium and long term.
Content production and page optimization are organic strategies with a high return on investment.
It’s no coincidence that research from the Content Marketing Institute shows that companies are likely to invest more in these strategies in 2022. According to the report, 75% of the most successful B2B companies expect their content marketing budget to increase compared to 2021.
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