GPT Chat and B2B Marketing Professionals
Posted: Sun Feb 16, 2025 10:03 am
Artificial Intelligence and the B2B Marketer
In a world where Artificial Intelligence continues to develop, marketing is adapting! ChatGPT can truly revolutionize the marketer's daily life by helping them in their missions and making them more efficient. But... the use of this tool by professionals is still limited and too little exploited.
Infopro Digital Media, through its B2B research institute, has therefore looked into the subject in order to understand the use of ChatGPT for B2B marketing professionals.
“We wanted to understand not only if and how marketers use ChatGPT, but also sweden telegram data what their feelings are towards this technology.” Marion Cousin, Director of the Infopro Digital Media research institute.
This groundbreaking study collected responses from 366 B2B marketing professionals, revealing key insights into the adoption and use of this artificial intelligence technology.
What uses of ChatGPT by B2B marketers?
Thanks to the study, we can now understand and analyze the behaviors of B2B marketing professionals when faced with this technology. Several key points were addressed:
Frequency of use : 59% of B2B marketers use Chat GPT daily and 14% plan to use it.
Type of use: Among professionals using Chat GPT, 84% use it for content writing and 63% for information on a subject. The main use of Chat GPT is therefore content writing and information.
B2B marketing professionals' perception of this AI : the level of trust is higher among users, a good number of people who do not use Chat GPT do not trust the platform. Among professionals who do not want to use ChatGPT, 52% justify this choice by a lack of trust in credibility.
In a world where Artificial Intelligence continues to develop, marketing is adapting! ChatGPT can truly revolutionize the marketer's daily life by helping them in their missions and making them more efficient. But... the use of this tool by professionals is still limited and too little exploited.
Infopro Digital Media, through its B2B research institute, has therefore looked into the subject in order to understand the use of ChatGPT for B2B marketing professionals.
“We wanted to understand not only if and how marketers use ChatGPT, but also sweden telegram data what their feelings are towards this technology.” Marion Cousin, Director of the Infopro Digital Media research institute.
This groundbreaking study collected responses from 366 B2B marketing professionals, revealing key insights into the adoption and use of this artificial intelligence technology.
What uses of ChatGPT by B2B marketers?
Thanks to the study, we can now understand and analyze the behaviors of B2B marketing professionals when faced with this technology. Several key points were addressed:
Frequency of use : 59% of B2B marketers use Chat GPT daily and 14% plan to use it.
Type of use: Among professionals using Chat GPT, 84% use it for content writing and 63% for information on a subject. The main use of Chat GPT is therefore content writing and information.
B2B marketing professionals' perception of this AI : the level of trust is higher among users, a good number of people who do not use Chat GPT do not trust the platform. Among professionals who do not want to use ChatGPT, 52% justify this choice by a lack of trust in credibility.