Metrics you should pay attention to?
Posted: Mon Feb 17, 2025 8:33 am
Provide something completely free
This tactic is very effective with services, especially platforms and various applications, but it can also be adapted for products.
Identify a key feature of your product or service that you can offer people to try for free that is compelling enough to make them buy.
Consider this free feature as bait and see how many users return to purchase the product or service after trying the free feature.
Since growth marketing is completely data-driven, it’s easy to monitor whether your strategy is aligned with your goals. By systematically tracking these metrics, you can increase your performance and optimize in a timely manner:
Website Traffic: Track direct, organic, or channel-driven traffic to your website
Lead Generation: Track the number of marketing qualified (MQL) and sales bulgaria phone number data qualified (SQL) leads your business generates
Email Marketing: Track metrics like open, click-through, response, and conversion rates
SEO Effectiveness: Measure your performance based on organic keywords and website traffic
Monthly Recurring Revenue (MRR): The projected revenue you will earn each month
Average Revenue Per User (ARPU): Evaluate revenue generation potential at the customer level
Customer retention: Track upsells, cross-sells, and churn to make you more likely to retain customers
Customer Lifetime Value (CLV): Calculate the total expected revenue from a single customer over a specific period of time
Paid Marketing: Analyze return on ad spend (ROAS), customer acquisition cost (CAC), and conversion rate for paid marketing ROI
Activation rate: Measure the number of new users who take a predetermined action within a specific time frame
Annual Recurring Revenue (ARR): Evaluates the return on investment over a period of one year
Revenue Churn: Calculate a company's lost revenue over a period of time.
This tactic is very effective with services, especially platforms and various applications, but it can also be adapted for products.
Identify a key feature of your product or service that you can offer people to try for free that is compelling enough to make them buy.
Consider this free feature as bait and see how many users return to purchase the product or service after trying the free feature.
Since growth marketing is completely data-driven, it’s easy to monitor whether your strategy is aligned with your goals. By systematically tracking these metrics, you can increase your performance and optimize in a timely manner:
Website Traffic: Track direct, organic, or channel-driven traffic to your website
Lead Generation: Track the number of marketing qualified (MQL) and sales bulgaria phone number data qualified (SQL) leads your business generates
Email Marketing: Track metrics like open, click-through, response, and conversion rates
SEO Effectiveness: Measure your performance based on organic keywords and website traffic
Monthly Recurring Revenue (MRR): The projected revenue you will earn each month
Average Revenue Per User (ARPU): Evaluate revenue generation potential at the customer level
Customer retention: Track upsells, cross-sells, and churn to make you more likely to retain customers
Customer Lifetime Value (CLV): Calculate the total expected revenue from a single customer over a specific period of time
Paid Marketing: Analyze return on ad spend (ROAS), customer acquisition cost (CAC), and conversion rate for paid marketing ROI
Activation rate: Measure the number of new users who take a predetermined action within a specific time frame
Annual Recurring Revenue (ARR): Evaluates the return on investment over a period of one year
Revenue Churn: Calculate a company's lost revenue over a period of time.