Clear objectives and metrics

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When it comes to hiring a popular person on a social platform, it is also key to establish beforehand what is expected from the agreement . That is, to set measurable objectives with a reliable degree of attribution to this influencer that allow you to compare in the most transparent way possible what was invested with what was obtained.

And here the spectrum is as wide as you want: you can try to get direct sales, registrations in a database, downloads of an app, visits to a website... and it is advisable that all of this, if it is done through links that the influencer distributes on platforms, is well marked by an analyst . There are also other secondary reaction patterns that are more difficult to trace, but that a professional can still deduce. The goal is to be able to see at any time what the budget you are dedicating to this initiative is generating.

When it comes to negotiating payment, there are different approaches, depending dominican republic phone number list on the previous analyses we have already seen and the objectives you set. It is important to have all this information in order to adjust an appropriate offer . Here you can find some clues about what is usually paid in different sectors and under different scales.

Preliminary analyses that prevent problems
Finally, when associating your brand image with any person, it is essential to ensure that the values ​​conveyed by their behaviour are not problematic . The overexposure of these people on social platforms makes them vulnerable to possible image crises due to action or omission, and their track record must be studied before counting on them. If a person with a certain audience is prone to getting into trouble and generates animosity with a certain ease, it is not a good idea to mix your brand with them, unless it is part of a well-thought-out strategy.

In these cases, the risk is that an influencer will engage in questionable behavior that could taint your brand and lead to possible boycotts or damage to its image. Most influencers achieve this status through the creation of content, so you need to carefully evaluate your brand's fit in this public discourse and the coherence between their usual messages and what you want for your company.

Here it is important to know if that person will be the transmission belt of a message prepared by you or will create one adapted to his or her style around it. The formulas are varied but require adequate supervision to avoid problems. A good prior analysis and/or follow-up by an agency can guarantee a comfortable and beneficial relationship for both parties .