Why should I advertise on Google Ads?

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What is Google Ads?
Google Ads is one of the most important tools for companies that want to have an excellent presence on the web. Currently, it is one of the resources that generates the most positive results and successful campaigns in content marketing . It is common for people to have already heard this name, but not many people know what this resource is about.

Questions about Google Ads range from its functionality to the correct way to use it to generate results. algeria mobile database This leads many people to use the resource incorrectly, resulting in suboptimal results.



The main advantage of Google Ads is the fast and almost certain return on investment. This happens because the platform's sponsored links appear according to the keywords that users search for and are selected by advertisers. In this way, the ads at the top and side of the Google results page appear according to what is typed by the user in the search field.

This means that ads are displayed to the user at the exact moment they search for the keyword, which means that the probability of conversion is much higher.

It is generally said that conversion depends on the client's line of business and the type of campaign they run. When the campaign is targeted, it is much cheaper to run. In this sense, no traditional medium is able to offer such good results.