Turning Leads into Customers with the Inbound Sales Process

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Inbound marketing aims to help and not to be overly aggressive in its acquisition, where sales comes into play too early and tries to make contact by phone, for example. This can be managed effectively with the right tools and both can be systematically interlinked.

An important tool in the process from lead generation to sales is usually email. Here it is particularly important to keep an eye on the KPIs in email marketing , as they also provide information on how

Of course, it would be ideal if the entire afghanistan whatsapp data marketing and sales process could be automated so that no “human touchpoints” were required, but more or less everything was done via lead nurturing funnels right up to the purchase.

Especially with higher-priced products and services – especially in the B2B sector – there is usually a sales process with 1:1 dialogues such as emails, phone calls, video meetings or chats for SQLs (Sales Qualified Leads).

For example, this SQL may have been generated by a Marketing Qualified Lead (the previous stage) interacting with a lot of content and downloading multiple content offers. For example, they frequently visited our website, read blog articles on a specific topic, opened emails, and filled out download forms where they also provided their phone number. Lead scoring could accordingly qualify the lead as "ready to speak to a sales rep."

So once marketing automation delivers an SQL, a seamless, systematic sales process should follow.

If you use a best-in-class marketing and sales tool like HubSpot, the lead is now automatically routed to a sales rep who can view the lead's complete history in the CRM, including all of their interactions and interests.