Email marketing, or emailing, is a type of marketing that allows customers on your email list to learn about new products or services or receive discounts, among other communications . It can also be a more subtle sales channel that educates your audience about the value of your brand or helps maintain interaction with it between purchases.
Email marketing, or emailing, is a type of marketing that allows customers on your email list to learn about new products or services or receive discounts, among other communications . It can also be a more subtle sales channel that educates your audience about the value of your brand or helps maintain interaction with it between purchases.
What is email marketing for?
Email marketing allows you to send mass or transactional emails (for example, portugal phone number list when placing an order) to your audience. It is a communication channel that you can incorporate into your digital marketing strategy, whether you have a physical store or an e-commerce site.
Over the past year, it has established itself as an essential means of communication, which also creates a significant and rapid bond with your target audience.
Nowadays it is difficult to have a business without having to resort to emails: it is a very powerful and well-established direct marketing
channel. So if you have not yet implemented this online tool in your digital marketing strategy, this post is for you.
Some of the main uses (and advantages) of this marketing channel are the following:
Direct contact with customers (direct messages to inbox)
It allows you to build a community of subscribers with high engagement
It adapts to all types of companies: ecommerce, physical stores, etc.
Easily combines with marketing automation (for example, you can schedule campaigns)
It is a direct channel with your target audience
Generate traffic on other channels, such as social networks
It is an easy-to-use and intuitive digital marketing channel.
Allows sharing promotional content
Assists in the purchasing process (abandoned cart, confirms orders)
In this guide, we explain everything you need to know, in a simple way, to carry out your email marketing strategy: what its objectives are, where to start, the different types of emails to send and the different aspects to take into account.
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