Guide to paid promotion on Facebook and Instagram
Posted: Tue Feb 18, 2025 3:18 am
Expand your target audience – Meta may show ads to a narrow group too often.
Refresh the creative – if users see the same visual over and over again, they will stop responding.
Limit frequency – you can set a frequency limit in your campaign settings.
The ad is not achieving the planned ROAS
Focus on a higher quality audience – test different segments (customers, lookalikes, retargeting).
Improve your offer – add a discount, bonus or limited-time offer.
Monitor your competition – if your competition is offering a better price or promotion, it can affect your performance.
Stand out from the crowd – purposefully and thoughtfully
Don't expect fans and potential customers to flock to your social media profiles on their own. You won't get there. Be proactive and promote using paid advertising, which gives you a much better chance of attracting the attention of those who are most likely to want your services or products. But don't forget to think carefully about the process first , promotion should be based on a predetermined strategy.
Checklist for correct Meta account setup
Download the checklist for Facebook, Instagram and Meta Business Suite and make sure you haven't forgotten anything while setting up.
Download checklist
The article was updated on 5. 2. 2025. The original text was published on 2. 4. 2015 and was ukraine phone number data published by Petra Mala.
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Barbora Livancova
Bára has always been drawn to foreign languages, writing, and wordplay. At Včelište, she is in charge of social media management and copywriting.
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Refresh the creative – if users see the same visual over and over again, they will stop responding.
Limit frequency – you can set a frequency limit in your campaign settings.
The ad is not achieving the planned ROAS
Focus on a higher quality audience – test different segments (customers, lookalikes, retargeting).
Improve your offer – add a discount, bonus or limited-time offer.
Monitor your competition – if your competition is offering a better price or promotion, it can affect your performance.
Stand out from the crowd – purposefully and thoughtfully
Don't expect fans and potential customers to flock to your social media profiles on their own. You won't get there. Be proactive and promote using paid advertising, which gives you a much better chance of attracting the attention of those who are most likely to want your services or products. But don't forget to think carefully about the process first , promotion should be based on a predetermined strategy.
Checklist for correct Meta account setup
Download the checklist for Facebook, Instagram and Meta Business Suite and make sure you haven't forgotten anything while setting up.
Download checklist
The article was updated on 5. 2. 2025. The original text was published on 2. 4. 2015 and was ukraine phone number data published by Petra Mala.
Share:
Barbora Livancova
Bára has always been drawn to foreign languages, writing, and wordplay. At Včelište, she is in charge of social media management and copywriting.
More posts
How to copywrite ads on social media
Research shows that visuals play a key role in social media advertising. Images, videos, banners or…
Learn how to set up and use the Meta pixel. It's worth it!
Meta pixel is an interesting tool that gives us extraordinary power. With its help, we can find out.