If you're looking to use WhatsApp for marketing, you need to know the difference between the basic WhatsApp app, WhatsApp Business, and the WhatsApp Business API. They're three different tools, aimed at different users.
With 2 billion monthly active users, WhatsApp is the most popular messaging app in the world, according to Statista data in 2021. So, can a business use WhatsApp? Of course it can. In fact, it should.
Why? Because WhatsApp is an ideal channel for providing customer support, sending transactional messages and launching marketing campaigns. You can reach your audience's mobile phones directly, so unlike email, they are more likely to open your message instantly.
Additionally, WhatsApp offers a ton of messaging options that you can add to your marketing strategy: interactive messages with quick access buttons, multimedia messages, product catalogues and QR codes for multi-channel campaigns.
Yes, it is important to choose the type of WhatsApp solution that best suits the guatemala phone number list size of your company and your needs. Let's look at the three available options so you can choose the one that best suits you.
WhatsApp Messenger
WhatsApp Business
WhatsApp Business API
Create WhatsApp campaigns
Take advantage of the full potential of this channel to increase customer engagement.
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Main differences at a glance
WhatsApp Messenger WhatsApp Business WhatsApp Business API
For personal use For SMEs For medium-large companies
1 to 1 messages Personalized customer service
Small-scale marketing Mass messaging campaigns
Strategic customer service
Application, browser Application, browser Third party interface
1 user, 2 devices max (1 phone, 1 computer) 1 user, 2 devices max (1 phone, 1 computer) Unlimited users and devices
Without business tools Company profile
Product catalog
Broadcast messages (limited)
Automated messages (limited)
Session messages
Chat groups: it is possible to create and participate
There is no green check on the official account Company profile
Product catalog
Broadcast messages
Automated messages (chatbots, transactions)
Session messages
Chat groups: it is possible to create (but not participate)
Green check option on the official account
Phone contacts that have WhatsApp Contacts on the phone that has WhatsApp Contacts imported from a subscriber list
Free Free Paid
Start using the WhatsApp API
1. WhatsApp Messenger
The basic WhatsApp app is intended for personal use and is free for both Android and iOS. Like other messaging apps, it allows communication via individual and group chats.
whatsapp logo
Simply give it access to your phone's contacts to chat with those who have a WhatsApp account. You can even make voice and video calls through the app (though this isn't possible through the browser).
Capture 1
Source: https://magnet.xataka.com/why-so-seriou ... s-are-like
However, WhatsApp Messenger falls a bit short for a business, as it has no automation options and you can only talk to contacts saved on your phone.
Only a very small business would be able to use the personal WhatsApp app to communicate with its customers. But as the business starts to grow, it will need something more scalable, such as the WhatsApp business version.
2. WhatsApp Business
WhatsApp Business is a different app, designed exclusively for businesses. Even the logo is different:
whatsapp_business_logo
WhatsApp Business offers basic communication tools for micro and small businesses.
It's still free, and there's a browser version. It has the same basic features as the personal app: either party can start a chat, and you can participate in group chats.
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