Website Analytics
Posted: Tue Feb 18, 2025 3:59 am
In all portals, check the number of followers or subscribers , the number and frequency of posts, and the number of likes, interactions, and comments.
Check start dates on Facebook, Twitter and YouTube
Rating and number of reviews on Facebook
Check Reels Count on Instagram
The number of employees on Linkedin will also be helpful.
Evaluate activity on Snapchat and TikTok.
Paid Advertising Analytics
Check to see if your competitors are using Google Ads, Facebook Ads , or Linkedin Ads . Text ads can be checked on Google Search by entering a keyword and looking at the results marked “Ads”, Facebook and Instagram have ad libraries. On LinkedIn, go to the company profile, select the “Publishing” tab, and select “Ads” in the filter.
Blog : Check to see if your competitors maintain an in-depth, advisory, or chinese student data informational blog. If done properly, it can help generate additional traffic, aid in the sales process, increase brand awareness, and establish an image of an industry expert. Pay attention to the number of posts, publishing frequency, and estimated organic traffic.
Newsletter: Do they have an email newsletter? How do they use this channel? Are they building community, educating, informing about new products, or increasing sales? Sign up for the newsletter and evaluate the frequency, type of email, and method of communication.
Marketing strengths: things called “carrots,” differentiators, and lead magnets. These can be features or digital gifts (ebooks, videos, guides) that influence purchase decisions and improve conversion rates.
Page Load Speed: The performance and usability of a website greatly affects user satisfaction and conversion rates. Test a few random pages on your site using PageSpeed Insights, Gtmetrix, or Ping Dom Website Speed Test.
Trends : traffic, links earned, domains, published articles. Check to see if it’s decreasing, increasing, or stable. Pay attention to the average number of referring domains or blog posts published per month. You’ll see how your competitors are growing and be able to predict where they’ll be in a few months, assuming they maintain their current marketing frequency. Identify trends and averages for links earned, domains earned, and articles published.
Check start dates on Facebook, Twitter and YouTube
Rating and number of reviews on Facebook
Check Reels Count on Instagram
The number of employees on Linkedin will also be helpful.
Evaluate activity on Snapchat and TikTok.
Paid Advertising Analytics
Check to see if your competitors are using Google Ads, Facebook Ads , or Linkedin Ads . Text ads can be checked on Google Search by entering a keyword and looking at the results marked “Ads”, Facebook and Instagram have ad libraries. On LinkedIn, go to the company profile, select the “Publishing” tab, and select “Ads” in the filter.
Blog : Check to see if your competitors maintain an in-depth, advisory, or chinese student data informational blog. If done properly, it can help generate additional traffic, aid in the sales process, increase brand awareness, and establish an image of an industry expert. Pay attention to the number of posts, publishing frequency, and estimated organic traffic.
Newsletter: Do they have an email newsletter? How do they use this channel? Are they building community, educating, informing about new products, or increasing sales? Sign up for the newsletter and evaluate the frequency, type of email, and method of communication.
Marketing strengths: things called “carrots,” differentiators, and lead magnets. These can be features or digital gifts (ebooks, videos, guides) that influence purchase decisions and improve conversion rates.
Page Load Speed: The performance and usability of a website greatly affects user satisfaction and conversion rates. Test a few random pages on your site using PageSpeed Insights, Gtmetrix, or Ping Dom Website Speed Test.
Trends : traffic, links earned, domains, published articles. Check to see if it’s decreasing, increasing, or stable. Pay attention to the average number of referring domains or blog posts published per month. You’ll see how your competitors are growing and be able to predict where they’ll be in a few months, assuming they maintain their current marketing frequency. Identify trends and averages for links earned, domains earned, and articles published.