What you will learn in the course
Posted: Tue Feb 18, 2025 4:03 am
Students who enroll in the postgraduate course in applied neuromarketing : buying, selling and customer loyalty will:
deepen knowledge about neuromarketing on a global scale, as the program involves all areas of knowledge necessary for understanding and application in the market;
obtain and apply the expertise acquired in customer attraction and retention strategies, with the help of behavioral analysis processes and relevant data;
learn to plan and structure neurocontent;
understand models and strategies for predicting usa mobile database consumer behavior, from a neural, social, anthropological and psychological perspective, with relevance to the digital environment;
understand disruptive models and strategies as a response to the market and its context.
Curriculum
Over the course of a postgraduate year, the student will understand themes related to the following topics:
Introduction to Neuromarketing and Purchasing Neuroscience;
Neuromarketing , Consumer Culture and Consumer Society;
Consumer Emotion and Rationality (IR);
Neuromarketing and Creativity;
Neuromarketing and Digital Environment 1 – User Experience and E-commerce ;
Neuromarketing and Digital Environment 2 – Neurocontent;
Neuromarketing and Digital Environment 3 – Influencer Marketing ;
Neuromarketing Mix ;
Neurosales;
Neuromarketing , Memory and Attention: how to reach top of mind ;
Neurotechnologies, Biometrics and Physiological Measurements;
Data Analysis : the marriage between old and new science + Neurolab.
Advantages of the postgraduate course in applied neuromarketing at IPOG
When professionals are making a decision about which postgraduate course to choose, they need to consider all the differences between the institution and the course. Therefore, IPOG offers students competitive advantages and potential growth in the field.
Therefore, those who choose the Applied Neuromarketing course at IPOG can count on the following advantages:
applicability of neuromarketing in the digital environment, simplifying its use and demonstrating techniques that increase conversion and engagement;
demonstration of the applicability of data analysis tools through neurofeedback for better perception of the target audience's behavior and, consequently, increased sales;
disruptive curricular units;
relationship between neuromarketing and various areas of knowledge and special focus on neurobusiness and neurosales;
practical sessions in all modules, also using machine learning ;
Guest lecturers have expertise and recognized know-how in their areas of activity.
Why study at IPOG?
IPOG offers undergraduate courses, specialization courses (more than 120 options) and short courses (more than 60 options), covering all areas of knowledge .
The institution's history began in 2001 and today IPOG is located throughout the country, with 52 units. The courses meet market demands and are based on the value of human beings.
There are already more than 100,000 students throughout Brazil who have the IPOG brand on their resumes. In addition, there are currently 25,000 active students.
Check out some of the differences that make IPOG the best option for your postgraduate studies.
Dynamic teaching methodology
IPOG presents an innovative methodology, designed to increasingly improve the learning experience of students. The method is based on pedagogical references and active methods .
The course takes place both in the classroom and in the virtual learning environment. Each module follows the flipped classroom format , in which the student is encouraged to know the preparation and anchoring content in advance.
This way, it is possible to increase content retention and learning time during classes.
deepen knowledge about neuromarketing on a global scale, as the program involves all areas of knowledge necessary for understanding and application in the market;
obtain and apply the expertise acquired in customer attraction and retention strategies, with the help of behavioral analysis processes and relevant data;
learn to plan and structure neurocontent;
understand models and strategies for predicting usa mobile database consumer behavior, from a neural, social, anthropological and psychological perspective, with relevance to the digital environment;
understand disruptive models and strategies as a response to the market and its context.
Curriculum
Over the course of a postgraduate year, the student will understand themes related to the following topics:
Introduction to Neuromarketing and Purchasing Neuroscience;
Neuromarketing , Consumer Culture and Consumer Society;
Consumer Emotion and Rationality (IR);
Neuromarketing and Creativity;
Neuromarketing and Digital Environment 1 – User Experience and E-commerce ;
Neuromarketing and Digital Environment 2 – Neurocontent;
Neuromarketing and Digital Environment 3 – Influencer Marketing ;
Neuromarketing Mix ;
Neurosales;
Neuromarketing , Memory and Attention: how to reach top of mind ;
Neurotechnologies, Biometrics and Physiological Measurements;
Data Analysis : the marriage between old and new science + Neurolab.
Advantages of the postgraduate course in applied neuromarketing at IPOG
When professionals are making a decision about which postgraduate course to choose, they need to consider all the differences between the institution and the course. Therefore, IPOG offers students competitive advantages and potential growth in the field.
Therefore, those who choose the Applied Neuromarketing course at IPOG can count on the following advantages:
applicability of neuromarketing in the digital environment, simplifying its use and demonstrating techniques that increase conversion and engagement;
demonstration of the applicability of data analysis tools through neurofeedback for better perception of the target audience's behavior and, consequently, increased sales;
disruptive curricular units;
relationship between neuromarketing and various areas of knowledge and special focus on neurobusiness and neurosales;
practical sessions in all modules, also using machine learning ;
Guest lecturers have expertise and recognized know-how in their areas of activity.
Why study at IPOG?
IPOG offers undergraduate courses, specialization courses (more than 120 options) and short courses (more than 60 options), covering all areas of knowledge .
The institution's history began in 2001 and today IPOG is located throughout the country, with 52 units. The courses meet market demands and are based on the value of human beings.
There are already more than 100,000 students throughout Brazil who have the IPOG brand on their resumes. In addition, there are currently 25,000 active students.
Check out some of the differences that make IPOG the best option for your postgraduate studies.
Dynamic teaching methodology
IPOG presents an innovative methodology, designed to increasingly improve the learning experience of students. The method is based on pedagogical references and active methods .
The course takes place both in the classroom and in the virtual learning environment. Each module follows the flipped classroom format , in which the student is encouraged to know the preparation and anchoring content in advance.
This way, it is possible to increase content retention and learning time during classes.