How to do retargeting?
Posted: Tue Feb 18, 2025 4:36 am
No matter what platform you're using, there are some universal tips you should always keep in mind:
Create different audiences
Set up a specific landing page that is optimized for conversion
Update your ads from time to time
Segment your contact list
Create different audiences according to the different types of users you want to target.
Not all of your visitors will be looking for the same thing from you. Therefore, if you try to use a generic message for all of your potential customers, your retargeting messages will fail.
Instead, you should use the information you have about your contacts to nigeria phone number list create custom audiences based on interests or behavior (example: past visitors, people who visited a specific product page, people who added a product to their cart, past customers, etc.).
Creating custom audiences also allows you to exclude visitors who are unlikely to become customers, such as people who visited your website but left the page within 3 seconds.
Direct visitors to pages tailored to their interests
Increase the likelihood of generating more conversions by using landing pages that address the specific situation.
When setting up your retargeting ads, you need to think about more than just the ad text and creative. Make sure the destination you send them to from the ad is also optimized for your goals.
Your goal should be to reduce the level of friction in converting on your website as much as possible.
My advice:
Create a specific landing page for each segment you target.
For visitors who viewed specific product pages, send them back to those same products (or suggest similar products).
Take customers who abandoned their carts directly to the checkout page so all they have to do is complete their order.
Change your offers regularly
People get tired of seeing the same ads over and over again, so it's important to change things up and keep your ads fresh.
While you can make tracking pixels last for months or even years, it may not be the best idea to continue targeting your visitors for a long period of time.
Ad fatigue is real and can really hurt your brand in the eyes of potential customers. If you keep showing the same ad to the same audience, you will quickly lose their attention and they might even get tired of your brand before making a purchase.
That's why it's a good idea to change up your ads and offers so you can grab your audience's attention with a new added value or a different offer. For example, you can promote a sale on specific products or offer a limited-time discount.
Create different audiences
Set up a specific landing page that is optimized for conversion
Update your ads from time to time
Segment your contact list
Create different audiences according to the different types of users you want to target.
Not all of your visitors will be looking for the same thing from you. Therefore, if you try to use a generic message for all of your potential customers, your retargeting messages will fail.
Instead, you should use the information you have about your contacts to nigeria phone number list create custom audiences based on interests or behavior (example: past visitors, people who visited a specific product page, people who added a product to their cart, past customers, etc.).
Creating custom audiences also allows you to exclude visitors who are unlikely to become customers, such as people who visited your website but left the page within 3 seconds.
Direct visitors to pages tailored to their interests
Increase the likelihood of generating more conversions by using landing pages that address the specific situation.
When setting up your retargeting ads, you need to think about more than just the ad text and creative. Make sure the destination you send them to from the ad is also optimized for your goals.
Your goal should be to reduce the level of friction in converting on your website as much as possible.
My advice:
Create a specific landing page for each segment you target.
For visitors who viewed specific product pages, send them back to those same products (or suggest similar products).
Take customers who abandoned their carts directly to the checkout page so all they have to do is complete their order.
Change your offers regularly
People get tired of seeing the same ads over and over again, so it's important to change things up and keep your ads fresh.
While you can make tracking pixels last for months or even years, it may not be the best idea to continue targeting your visitors for a long period of time.
Ad fatigue is real and can really hurt your brand in the eyes of potential customers. If you keep showing the same ad to the same audience, you will quickly lose their attention and they might even get tired of your brand before making a purchase.
That's why it's a good idea to change up your ads and offers so you can grab your audience's attention with a new added value or a different offer. For example, you can promote a sale on specific products or offer a limited-time discount.