Key Metrics to Measure Lead Generation Success

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By nurturing leads after successful lead generation, including with email workflows (automation of emails), leads are accompanied on their buyer journey in order to systematically win customers Support with Account Based Marketing (ABM) Account Based Marketing is a relatively young discipline for very targeted marketing and sales work in BB companies. An ABM strategy is particularly useful when it comes to lengthy sales processes, large orders and accounts with more than three participants on the customer side.


With this methodology, an ideal customer profile is first created find your mobile number database and target accounts are selected. Then very targeted, personalized content is developed and the activities are very focused on the target account HubSpot offers perfect conditions for ABM through the CRM at its core and the combination of data and activities from marketing and sales. HubSpot has had its own area and special tools for account-based marketing A HubSpot agency with marketing and sales expertise will help you understand and set up an ABM strategy so that you achieve maximum impact Automation of marketing and sales With HubSpot, many processes in marketing and sales can be intelligently automated and controlled, for example email marketing, social media marketing, changing contact characteristics, calculating lead scores, passing on to sales, creating tasks, etc In HubSpot, marketing and sales go hand in hand.


They are closely linked and digitized under one roof It is important to find the right dose for automation and the interface between marketing and sales What can and should be automated sensibly The focus is always on efficiency and systematicity Because automation as an end in itself does not help anyone With know-how and experience from daily practice, the HubSpot agency supports you in using automation processes intelligently Optimization through monitoring and analytics Measuring success and achieving online marketing goals is important in order to understand connections and work systematically on improvement The HubSpot agency acts as your control center for this and is responsible for coordinating all measures.