We must turn our loyalty program into our
Posted: Tue Feb 18, 2025 5:21 am
Of course, we will be able to have a strengthened and future-oriented brand. Identification of opportunities Customer-centered marketing (inbound) leads us towards a scenario of continuous diversification in the search and capture of new products or services adapted to the real needs of our client. Retention rates We know that it is much more epensive to attract than to retain. Yes we know, we must create our loyalty program at the same time we create our recruitment program.
Building loyalty is more profitable than acquiring new bolivia phone number list customers. This is one of the most critical points of a marketing department: what to do without saturating our client? Traditional programs, based on what we want or can offer, are losing effectiveness. Our client has a wallet full of points cards and gift catalogs from Asian supermarkets. They barely add value and what really builds loyalty is the perception of differential, personalized and adapted value. client's program, we do it for them and for them.
Creativity is essential in the search for stellar advantages and benefits, data, of course, will facilitate creativity. Impact on the income statement The impact of customer loyalty on the bottom line is direct: a loyal customer knows our products and services and is familiar with their use, so the frequency with which they require our customer service services is less. The percentage increase in the number of loyal customers with respect to the total number of customers means fewer calls to the call center.
Building loyalty is more profitable than acquiring new bolivia phone number list customers. This is one of the most critical points of a marketing department: what to do without saturating our client? Traditional programs, based on what we want or can offer, are losing effectiveness. Our client has a wallet full of points cards and gift catalogs from Asian supermarkets. They barely add value and what really builds loyalty is the perception of differential, personalized and adapted value. client's program, we do it for them and for them.
Creativity is essential in the search for stellar advantages and benefits, data, of course, will facilitate creativity. Impact on the income statement The impact of customer loyalty on the bottom line is direct: a loyal customer knows our products and services and is familiar with their use, so the frequency with which they require our customer service services is less. The percentage increase in the number of loyal customers with respect to the total number of customers means fewer calls to the call center.