Where do you look for information?

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71% of tenders are influenced by information obtained from the Internet during their preparation. Clients and direct clients are influenced by, among other things, credibility and brand . Clients often form an image of you and your abilities, capacities and knowledge directly from your website . How do you influence the information field ? Do you create useful and interesting content ? Do you communicate? Do you monitor the media? Do you follow social networks ? Some people think that it is unnecessary in their field. We are convinced that it is the opposite and practice confirms this.

The key to success lies in knowledge
From our experience, we see the difference between a successful and unsuccessful company primarily in the approach to innovation by the responsible management. In the willingness to try new things and change established stereotypes . So if harmful impressions are suppressed in the first phase, the search for relevant data begins . Correct information in real algeria phone number list time is the basis for qualified decisions .

Data and information are the foundation of B2B transformation
Almost 76% of Czech companies do not have any coverage for analytics and measurement of their own website. However, there are great tools that can be used for free. Approximately 67% of Czech companies have their website conceived more as a business card and do not work with the website as a tool. However, it is a great platform for communication , automation , data collection and brand building . Companies often have no idea that a well-built website and related system integration can save them huge amounts of money , save the time of qualified employees and perhaps even improve conditions in the workplace.

Internal processes and system integration
A large number of companies do not have a well-established and balanced relationship between “ salespeople vs. marketers ” within B2B . This is an area of ​​company processes where there should be great synergy thanks to knowledge and sharing of knowledge . However, in practice this often does not happen, or the relationship is unbalanced. Most companies lack basic marketing tools and marketing analytical processes . Their use will fundamentally change the view of what is happening in the company and, as a result, significantly increase performance.

B2B and human resources
The area of ​​B2B marketing has a partial overlap with personnel capacities . Do you also think that there are no people? The unemployment rate in 2019 was slightly over 2% . This has created great pressure on HR departments in companies. The Czech labor market has long been in great need of craftsmen, production and CNC machine operators, quality controllers, logistics employees, warehouse workers, accountants, construction industry experts, or IT specialists. A clear trend in this area, compared to the past, is the use of social networks to promote vacancies and automate related processes . Chatbots (software that solves the work of operators) today really help with recruiting people, are able to answer the most common questions and collect relevant contacts. This technology relieves recruiters of repetitive routine processes and saves companies time and money .