We should have an engaging post on social media. Now all that's left is to support it with appropriate advertising so that it reaches the right people. You can find more about paid post promotion in one of our articles.
This article was last updated on 13. 10. 2023 by Oldřiška Hradecová. The original article was created on 31. 7. 2019.
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Oldriska Hradecova
Oli prepares content for social networks, manages clients' company profiles, sets up and optimizes algeria phone number data advertising on Meta and other platforms, and writes texts.In September, the marketing director of the successful investment platform Portu.cz, which is successfully acquiring new clients mainly thanks to content marketing, came to us for coffee. Ondřej Karanský said that content has been Portu's main communication channel from the beginning , confirming our thesis that content is king. And that it works even in such a sensitive field as finance and investments.
Portu magazine is the best
Ondřej leads a marketing team of 9 people, including not only marketers, but also analysts and content and PR specialists. They previously used a blog subpage to publish content, but with the increasing categories and formats, it became necessary to create a separate site . And so in June 2023, a separate Portu magazine was created .
You will find not only educational articles, but also:
short news from analysts ,
behind-the-scenes information from the life of Porto,
podcasts with interesting guests,
interviews in various forms,
videos from the series Having a beer with analysts,
weekly series Portu rychlovka.