How to capture the attention of centennials
Posted: Tue Feb 18, 2025 6:29 am
If you work with a brand or agency, it is essential that you review some tips to attract centennials. Your strategies anddigital marketing campaignsThey should be targeted at a specific audience. In the case of Generation Z, try to take care of the brand message, publishing attractive, brief content aligned with values such as inclusivity. Below, we share some effective tips and strategies to attract Gen Z.
Social media advertising: Gen Z is constantly interacting via mobile or tablet. Therefore, if we want to attract their attention, we must work on an attractive digital advertising system with short but impactful ads . Gen Z researches and evaluates brands before making purchasing decisions. It is crucial that advertising campaigns are optimized for mobile devices and offer a fluid and interactive experience.Social networksThey are the first point of contact for many centennials looking to discover new brands.
Mobile optimization: It will be of no use for brands to simply have a website up and runningsell your products. The website should be optimized for mobile viewing . Even better if you have a user-friendly app. In both options, egypt phone number list they should ideally be fluid, easy to use and fast loading.
Bet on theinfluencer marketing: This is one of the best strategies to capture the attention of centennials. In fact, most brands already implementinfluencer marketing strategiessuccessfully. This approach not only improves visibility, but builds trust and authenticity, which are vital for Generation Z. In fact,92% of consumerstrust the recommendations of influencers before making purchasing decisions. Of course, it is essential that the collaborations are authentic and that the influencers share the values of the brand.
Do not forget that centennials do not tolerate dishonest campaigns: they will always prioritize theauthenticity of content over traditional advertising . However, if you do a paid collaboration with a well-known influencer, remember to add the #ad or #sponsoredcontent tag to always be truthful. In fact, this act of transparency is a norm on many platforms.
Generation Z and Influencer Marketing
Heinfluencer marketingInfluencers are increasingly used by brands to generate visibility and engagement with their consumers. Influencers have become a fundamental pillar in digital marketing strategies, positively affecting both brands and consumer choices.
This relevance is reflected in Generation Z, a diverse generation committed to social issues. Exposed to a large amount of daily content, they value authenticity and valuable messages, taking an interest in the human condition and comprehensive well-being. For this reason, thecollaborations with influencersThey must be sincere and authentic. Establishing genuine relationships with creators who really care about the products or services is essential, as this is the only way they can effectively promote them, which is key to persuading this generation.
Centennials are drawn to human interest stories that evoke strong emotions. In this sense, storytelling is key, especially if the stories are told by influencers they admire.
According toDirect Marketing, 91% of Generation Z researches a product or brand after seeing it on an influencer's social media profile.DigitalisIt also points out that 73% of Generation Z in the United States buy online based on influencer recommendations, a remarkable figure that exceeds that of millennials, which is 66%. For this reason, the success of the campaigns ofinfluencer marketingNot only do they work for the average social media user, but they are extremely appealing to Gen Z.
Social media advertising: Gen Z is constantly interacting via mobile or tablet. Therefore, if we want to attract their attention, we must work on an attractive digital advertising system with short but impactful ads . Gen Z researches and evaluates brands before making purchasing decisions. It is crucial that advertising campaigns are optimized for mobile devices and offer a fluid and interactive experience.Social networksThey are the first point of contact for many centennials looking to discover new brands.
Mobile optimization: It will be of no use for brands to simply have a website up and runningsell your products. The website should be optimized for mobile viewing . Even better if you have a user-friendly app. In both options, egypt phone number list they should ideally be fluid, easy to use and fast loading.
Bet on theinfluencer marketing: This is one of the best strategies to capture the attention of centennials. In fact, most brands already implementinfluencer marketing strategiessuccessfully. This approach not only improves visibility, but builds trust and authenticity, which are vital for Generation Z. In fact,92% of consumerstrust the recommendations of influencers before making purchasing decisions. Of course, it is essential that the collaborations are authentic and that the influencers share the values of the brand.
Do not forget that centennials do not tolerate dishonest campaigns: they will always prioritize theauthenticity of content over traditional advertising . However, if you do a paid collaboration with a well-known influencer, remember to add the #ad or #sponsoredcontent tag to always be truthful. In fact, this act of transparency is a norm on many platforms.
Generation Z and Influencer Marketing
Heinfluencer marketingInfluencers are increasingly used by brands to generate visibility and engagement with their consumers. Influencers have become a fundamental pillar in digital marketing strategies, positively affecting both brands and consumer choices.
This relevance is reflected in Generation Z, a diverse generation committed to social issues. Exposed to a large amount of daily content, they value authenticity and valuable messages, taking an interest in the human condition and comprehensive well-being. For this reason, thecollaborations with influencersThey must be sincere and authentic. Establishing genuine relationships with creators who really care about the products or services is essential, as this is the only way they can effectively promote them, which is key to persuading this generation.
Centennials are drawn to human interest stories that evoke strong emotions. In this sense, storytelling is key, especially if the stories are told by influencers they admire.
According toDirect Marketing, 91% of Generation Z researches a product or brand after seeing it on an influencer's social media profile.DigitalisIt also points out that 73% of Generation Z in the United States buy online based on influencer recommendations, a remarkable figure that exceeds that of millennials, which is 66%. For this reason, the success of the campaigns ofinfluencer marketingNot only do they work for the average social media user, but they are extremely appealing to Gen Z.