All tips for low unsubscribe rates summarized in the video: Causes of a high newsletter unsubscribe rate Tip : Check target group targeting and appropriate segmentation Tip : Include personalization in the newsletter Tip : Optimize general conditions Tip : Examine content and relevance for added value Tip : The logout button is clicked... Tip : Avoid high newsletter unsubscribe rates caused by anti-spam appliances Causes of a high newsletter unsubscribe rate The unsubscribe rate is an important key figure in email marketing and is an indicator of the quality of your newsletter.
It indicates the percentage of unsubscribes ecuador cell phone number list in relation to the total number of newsletter recipients. The following applies: the lower the newsletter unsubscribe rate, the better! If a recipient unsubscribes from the newsletter, they do so for a reason: the content of the mailing is classified as so inappropriate that they no longer see any added value in receiving the newsletter. that you are no longer interested in the content. Too little understanding of your own recipients or customers can lead to disinterest.
If the recipient agrees with the values of a brand but only receives inappropriate newsletters that do not reflect their personal preferences and needs, it is not unlikely that they will unsubscribe from the newsletter. So put yourself in the shoes of your recipients: What motivates your customers? What is she interested in? Try to understand the real people hiding behind the email addresses. You can also unsubscribe from the newsletter if services, products or offers are advertised too intensively.
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