Voice assistants: a new sales channel or a fleeting trend?

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Analysis of the use of voice technologies in business and their potential

Voice assistants: a new sales channel or a fleeting trend?
"Okay, Google", "Alice, order a pizza", "Siri, set a reminder". We increasingly communicate with technology by voice, and companies see new opportunities in this. But are voice assistants really the future of sales, or is this another hyped toy that will never take off? Let's figure it out.

How are voice assistants changing consumer habits?
Market growth

According to Juniper Research, by 2025, more australia telegram data than 8 billion voice assistants will be actively used worldwide.
In 2023, 62% of smartphone owners used voice commands (Statista).
How do people use their voice?

40% use voice commands daily .
27% - to search for products and prices.
20% already make purchases through voice assistants (Capgemini).
Voice control is becoming commonplace. People are lazy about typing and want instant answers. This means it’s time for businesses to adapt.

How can businesses use voice technology?
1. Voice purchases and quick orders
People are already ordering pizza, taxis, and goods via voice commands. If your business sells something simple and clear, it’s time to connect voice scripts.

Example: “Alice, order coffee from my favorite coffee shop” — and the order is already being processed.

2. Voice Search Engines (VEO)
SEO is going out of style? Yes!

People search with their voice differently: instead of “buy a laptop Moscow” they say “Where can I buy a good laptop nearby?”
This means that businesses need to optimize their content for a conversational style: questions, natural phrases.
Example: Instead of “The best pizzerias in Moscow,” write: “Where in Moscow can I order pizza with delivery at night?”

3. Voice chatbots and support service
Voice assistants can automate customer service by answering frequently asked questions and processing orders.

Example: In banks, voice robots are already replacing operators and saving millions on customer support.

Which companies are already making money from this?
Starbucks – Voice ordering of coffee via Alexa.