Budget and delivery period
Posted: Wed Feb 19, 2025 4:10 am
Next, set the budget and delivery period required for actual delivery.
With Facebook Ads, you can set a budget for each campaign or for each ad set.
As an example, let's look at how to optimize each ad set.
When setting a budget for a campaign, you can shandong cell phone number list choose to set a daily limit or a lifetime budget.
If you have already decided on your advertising budget, enter the total amount of your budget.
There are two options for the delivery period : you can have the ad set run continuously from today, or you can set a start and end date.
If you are announcing an upcoming campaign, you can set the period taking into account the duration of the campaign.
View the simulation results
Once the setup is complete, you can immediately see the results of your simulation.
The results of the simulation are estimates of conversion numbers and reach.
Potential reach is calculated based on the estimated number of daily conversions and the estimated budget for each.
This will tell you the cost per conversion, so you can get an idea of how much it differs from what you had planned.
If you look at the results and feel that your reach is smaller than you expected, you may want to run the simulation again with a broader targeting range.
Also, if this seems too much, you can try adding other conditions for more precise targeting.
Here, you will need to think about how to set up your Facebook ads.
With Facebook Ads, you can set a budget for each campaign or for each ad set.
As an example, let's look at how to optimize each ad set.
When setting a budget for a campaign, you can shandong cell phone number list choose to set a daily limit or a lifetime budget.
If you have already decided on your advertising budget, enter the total amount of your budget.
There are two options for the delivery period : you can have the ad set run continuously from today, or you can set a start and end date.
If you are announcing an upcoming campaign, you can set the period taking into account the duration of the campaign.
View the simulation results
Once the setup is complete, you can immediately see the results of your simulation.
The results of the simulation are estimates of conversion numbers and reach.
Potential reach is calculated based on the estimated number of daily conversions and the estimated budget for each.
This will tell you the cost per conversion, so you can get an idea of how much it differs from what you had planned.
If you look at the results and feel that your reach is smaller than you expected, you may want to run the simulation again with a broader targeting range.
Also, if this seems too much, you can try adding other conditions for more precise targeting.
Here, you will need to think about how to set up your Facebook ads.