Learning from America's leading e-commerce sites

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On January 20th this week, President Obama will finish his eight-year term as the new President of the United States, and the new President Trump will be officially inaugurated.
After he takes office, there will undoubtedly be major changes in many areas, including trade between Japan and the United States, the economy, and the military. Depending on the extent of these changes, cross-border e-commerce will also be forced to change.
In this article, we have summarized the current state of the American e-commerce market and the characteristics of the most representative American e-commerce sites.


● Scale of e-commerce in the US
According to the Ministry of Economy, Trade and Industry's "Establishment of infrastructure for information and service-related technologies" last year, the size of America's e-commerce market was US$340.61 billion (2015), a growth rate of 14.2% over the previous year. Japan's was US$89.55 billion (2015).
Using Japan as a benchmark, America's market is simply 3.8 times larger than Japan's. The Internet population in Japan is about 100 million, compared to 279 million in America. The penetration rate is also 87.4%.


Also, according to a survey by statista.com, 84% of albania whatsapp data Americans over the age of 18 use the Internet on a daily basis, with 96% of those aged 18 to 29 using the Internet and 93% of those aged 30 to 49, showing high Internet penetration rates. The table below compares the e-commerce environments of the United States and Japan.

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●Famous American e-commerce site
Just like in Japan, the most famous e-commerce site in America is "Amazon.
" "Amazon" boasts the top market share not only in America and Japan, but also in the world.
According to data from statista.com, as of July 2016, the most popular e-commerce site in America was "Amazon," followed by "eBay" in second place and "Walmart" in third place. The long-established department store "Macy's" also seems to be popular.
What other e-commerce sites are representative of America, and what do they sell? We have picked out some of America's most representative e-commerce sites below.