Inbound Marketing and Inbound PR, two concepts to get closer to people

olivia25 · Post by **olivia25** » Wed Feb 19, 2025 4:53 am

Inbound marketing and Public Relations (PR) are excellent allies to get closer to people, increasing the visibility of the company, brand or institution, creating and reinforcing the reputation and positioning it in the top of mind of the target audience or buyer persona… Inbound PR is the new evolved concept that links the excellent relationship between Inbound marketing and PR.
table of Contents
What is Public Relations?
What is Inbound Marketing?
What is Inbound PR?
Information is Power
Conclusions
1. What are Public Relations?
To better adapt it to current reality, in September 2019, the International Public Relations Association (IPRA), a leading global network representing more than 13,000 communications and iran telegram data PR professionals, established a new definition of what Public Relations is:

“Public relations is a decision-making management practice responsible for building relationships and interests between organizations and their audiences based on the dissemination of information through ethical and reliable communication methods”

In all definitions of what PR is, there is one maxim: to make known a positive element of the company or organization. For this reason, the motto of Public Relations is: DO IT WELL AND MAKE IT KNOWN , although obviously prioritizing good work.

Professor Dr. Sam Black, one of the pioneers of public relations worldwide, said that for him the key words were: “ reputation, perception, credibility, trust, harmony and the search for mutual understanding based on truth and full information . ”

2. What is Inbound Marketing?
Fifteen years ago, Brian Halligan, co-founder and CEO of HubSpot, considered one of the fathers of inbound marketing, coined this concept that seeks to give the greatest importance to the customer and provide solutions to their needs in a non-intrusive way.

Inbound Marketing goes beyond attracting new customers. Its technique focuses on building loyalty and converting those who already know you into prescribers, a very powerful value in which the information and content offered to people throughout the process before and after a sale becomes relevant.