Basic psychology for online business

[metoc15411]

Marketing and strategy are essential for doing business online, but there is also a way to use sales psychology to get people to buy your products. This will increase the chances that visitors will buy your products, increase the number of repeat customers, and improve your success rate.



Zion's effect
Zion's effect

The Zeigarn's effect ( mere exposure effect) is a psychological effect that states that the more contact a person has with someone, the more they like them. The Zeigarn's effect is widely used in sales activities, but it can also be used in online businesses.
For example, people who visit your site repeatedly will like you more the more they visit, and when they are in a favorable state, they are more likely to buy things from you. It is extremely austria whatsapp data important to increase the number of repeat visitors who visit your site multiple times. Repeated visitors are more likely to buy products than first-time visitors. And in order to increase the number of repeat visitors, it is necessary to upload a huge amount of useful content.



Cocktail party effect
Cocktail party effect

The cocktail party effect is an effect proposed by psychologist Cherry, which says that humans selectively receive only the information they need from a large amount of information and shut out the rest. The key to using this cocktail party effect in online business is to categorize your website in a way that appeals to your audience. For
example, if you have a website about food, it is effective to properly categorize your website from the top page, such as "If you like Italian food, click here" or "If you like Japanese food, click here". Due to the cocktail party effect, people who like Italian food will react to a heading like "If you like Italian food, click here" as if to say, "That's me!" and will selectively pay attention to that category and click on it.
Then, write solid information in that category, and the key is to use a heading that speaks directly to the visitors of your website. The cocktail party effect is an effect in which people selectively focus when you appeal to them, so it is effective to create a heading on the top page of your website that appeals to visitors.