Weibo as a platform for disseminating information to Chinese users
Posted: Wed Feb 19, 2025 5:26 am
Weibo is a highly media-oriented SNS that is used to send information one-to-many.
Information also has a very high diffusion rate, and Japanese and international companies have opened official Weibo accounts in the Chinese market to regularly send the latest information, conduct promotions, and use it as a platform to increase their brand power.
UNIQLO Images
UNIQLO
Family Mart Images
Family Mart
How to get a Weibo account
Weibo has two types of accounts: regular accounts azerbaijan whatsapp data (unofficial) and official accounts (corporate/individual), and corporations need a "corporate certified official account."
To obtain an official account, necessary documents must be submitted to Weibo, and applications can be made in Japanese through Find Japan, Weibo's official partner in Japan. It
is possible to obtain an official account even if you do not have a local corporation (as of June 2016). Various documents must be submitted for certification, and an examination will be carried out after submission. When you obtain an official account, a blue "V" mark will be displayed next to your Weibo account name, and this mark is an important mark that earns you trust from users.
Weibo official account application: Find Japan
summary
This time we have looked at China's leading SNS, WeChat and Weibo. As both have different purposes, a general comparison cannot be made, but it can be said that WeChat is a chat tool used for closed communication, while Weibo is a tool used for sending and gathering information.
Information also has a very high diffusion rate, and Japanese and international companies have opened official Weibo accounts in the Chinese market to regularly send the latest information, conduct promotions, and use it as a platform to increase their brand power.
UNIQLO Images
UNIQLO
Family Mart Images
Family Mart
How to get a Weibo account
Weibo has two types of accounts: regular accounts azerbaijan whatsapp data (unofficial) and official accounts (corporate/individual), and corporations need a "corporate certified official account."
To obtain an official account, necessary documents must be submitted to Weibo, and applications can be made in Japanese through Find Japan, Weibo's official partner in Japan. It
is possible to obtain an official account even if you do not have a local corporation (as of June 2016). Various documents must be submitted for certification, and an examination will be carried out after submission. When you obtain an official account, a blue "V" mark will be displayed next to your Weibo account name, and this mark is an important mark that earns you trust from users.
Weibo official account application: Find Japan
summary
This time we have looked at China's leading SNS, WeChat and Weibo. As both have different purposes, a general comparison cannot be made, but it can be said that WeChat is a chat tool used for closed communication, while Weibo is a tool used for sending and gathering information.