4 Marketing Tactics to Level Up Your E-commerce

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The first thing that anyone starting a website business must do is to have a solid marketing strategy. As we all know, if you don't have a storefront, there's no way passersby will know that you exist, and there's no signboard. That means the content of your website will make all the difference and will affect the image of your company and its products.

In e-commerce, competitors include not only small businesses, but also large companies such as Amazon, Ebay, and Alibaba. Therefore, the smaller the business, the more important it is to build a good branding strategy. Top companies have marketing strategies that capture the hearts of customers, which can be clearly seen on their websites. They
have created a system that encourages natural visits to the site and makes it easy to purchase through various marketing channels. Last year, Choxi in the United States recorded 35% of monthly sales and doubled profits through social media alone. The company sends out an average of 67 search engine and email newsletters per month.


In short, we can see how important a marketing bangladesh whatsapp data strategy is to the success of a business. Therefore, we have summarized four basic items for improving your marketing strategy from the perspective of web advertising, marketing, and branding.


1. Start with Facebook Ads
Facebook advertising is becoming the most powerful e-commerce platform, with a reported ROI of 152%. It sells everything from hair accessories to jewelry, and an analysis has shown that in the US, Facebook ads have a 700% return on advertising spend.

The trick with Facebook marketing in particular is to advertise broadly and shallowly. For example, if you sell sporting goods, instead of targeting only local marathon runners, you might find customers in unexpected places.

If you want to save on advertising costs, try including phrases like "limited edition," "limited time offer," "last chance," etc. It's a good idea to try it out a few times and see the reaction before taking the next step.



2. Use influencers
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Apparently, celebrity marketing is twice as effective as advertising. In fact, consumer testimonials are more appealing than ads. However, this can also lead to false information and images, so care must be taken. Even if they are not top celebrities, using a celebrity who matches the image of the product can be a powerful tool for building the website's brand. It is important to establish the right image.