Case study: integrating social media into the marketing mix
Posted: Wed Feb 19, 2025 6:54 am
Source: Search Engine Land
Which expanded results have the highest CTR?
The last study we’ll mention comes from Milestone, which looked at which expanded results have the highest CTR . Milestone analyzed over 4.5 million search queries and found that users click on expanded results 58% of the time.
Source: Search Engine Journal
How Google works with links without anchor text
John Mueller stated that Google has no context for links without anchor text. When asked if the search pakistan phone number data engine can understand context from the surrounding text, he said that it can, but it is secondary information - the text of the link is primarily important.
Source: Search Engine Journal
The role of time and place for displaying featured snippets in SERPs
Danny Sullivan's article looks at how Google displays featured snippets, focusing on the role of time and location of the user searching for information.
Examples included the questions "why is the sky orange" and "why is it foggy," where selected excerpts displayed answers to the current or recent situation that caused these conditions.
Source: Search Engine Journal
What's new at Bing
Robots.txt file testing tool
Like Google , Bing has added a robots.txt file testing tool to Bing Webmaster Tool , which will help you identify any issues and their causes that may be preventing Bing from crawling your site.
Which expanded results have the highest CTR?
The last study we’ll mention comes from Milestone, which looked at which expanded results have the highest CTR . Milestone analyzed over 4.5 million search queries and found that users click on expanded results 58% of the time.
Source: Search Engine Journal
How Google works with links without anchor text
John Mueller stated that Google has no context for links without anchor text. When asked if the search pakistan phone number data engine can understand context from the surrounding text, he said that it can, but it is secondary information - the text of the link is primarily important.
Source: Search Engine Journal
The role of time and place for displaying featured snippets in SERPs
Danny Sullivan's article looks at how Google displays featured snippets, focusing on the role of time and location of the user searching for information.
Examples included the questions "why is the sky orange" and "why is it foggy," where selected excerpts displayed answers to the current or recent situation that caused these conditions.
Source: Search Engine Journal
What's new at Bing
Robots.txt file testing tool
Like Google , Bing has added a robots.txt file testing tool to Bing Webmaster Tool , which will help you identify any issues and their causes that may be preventing Bing from crawling your site.