Email marketing is one of the most important activities any brand can do to grow their business. However, cold emails have a bad reputation. Not only are they illegal in some circumstances, they can also be seen as spammy marketing tactics.
If you’re thinking about using this tactic to grow your business, you can look at these cold email statistics to decide whether or not this is a worthwhile activity.
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The average use of cold emails
Cold emails have been around for years. However, their use is sometimes honduras mobile database hidden behind other, more conventional ways of sending emails. In this section, we look at the average usage and statistics on how they are used.
Email is 40 times more effective than making a sale on social media.
The average cold email list is over 1,300 people.
Experts suggest that cold email lists should not be larger than 1,000.
Campaigns with fewer than 200 recipients achieve the best results.
74% of cold emails are sent through Gmail.
Only 5% of cold emails are sent via custom SFTP.
Cold email helped Alex Berman close $400,000 worth of deals in 30 days.
Cold emails helped Laura Lopuch earn 1400% more from her freelancing business .
21% of a sales rep's day is spent writing emails, which equates to 1 hour and 40 minutes per day.
Only 1 in 50 email campaigns will use a personalization option, either in the subject line or the body of the email.
More than half (59%) of people would rather receive a cold email than be contacted without permission on LinkedIn.
1 in 4 college graduates have already used AI technology or job automation software to optimize their outreach efforts .
Cold Email Open Rate
Open rate is the rate at which emails are opened in a campaign. This can be a good way to determine how successful a brand is with their email campaign . But what are the key statistics?
33% of recipients will open an email based on the subject line alone.
A personalized subject line will increase your open rate by 50%.
Including multiple personalization elements in a subject line can improve open rates by 145%.
You can increase open rates by 21% by adding a question to your text.
A cold email marketing service found that the average open rate for cold emails is 44%.
Another email marketing service found that the open rate for cold emails is 22%.
A longer subject line can help improve open rates by 24%.
Only 8% of cold email marketing campaigns have an open rate of 80% or higher.
About a third of cold email marketing campaigns have an open rate of 60% or higher.
When a campaign has an open rate of less than 20%, this is usually a sign that the emails are going to the spam folder or are being targeted to a poor audience (i.e. dead emails or irrelevant audiences).
Subject lines that include a number can get double (113%) the open rate.
A quarter (24.45%) of cold emails are opened on a mobile device.
Three-quarters of emails (75%) are opened within an email after sending.
77% of cold emails are ignored by the intended decision maker.
Using pain points in your subject line can increase the open rate of your email campaigns by 28%.
Including an emoji in the subject line can increase a campaign's open rate by 8%.
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