What is an Email Sequence? 5 Email Marketing Sequences You Should Set Up for Your Business
Posted: Wed Feb 19, 2025 8:38 am
If you’re not already running email marketing campaigns, you’re missing out on generating revenue. Email marketing is among the most powerful strategies in your digital marketing toolkit.
Why? Because you have permission from your subscribers to send marketing and sales iceland mobile database material to their inbox. This access can help you build relationships with your subscribers and sales. The statistics prove this fact.
According to a study, 59% of consumers say that emails influence their purchasing decisions. Additionally, 73% of millennials use email as their preferred form of business communication.
So email marketing works, and that’s unlikely to change.
If you want to master email marketing , you need to learn how to create email sequences. With that in mind, let’s talk about email marketing sequences.
Email Marketing Sequences: What Are They?
Email marketing sequences are a series of emails that are automatically sent to customers or prospects. They can be sent based on predetermined time intervals or automatically triggered (or both). Let’s take a closer look.
A time-based email sequence refers to messages that are sent at predetermined intervals. For example, a customer might receive a message after logging in, 30 days after purchasing a product, or one year after subscribing. Time-based sequences are also called autoresponders.
Trigger-based email sequences occur when a visitor performs an activity on your website or takes an action in your email sequence, such as clicking a link in an email you sent.
You start to see the true potential of email sequences when you combine these two types. Use good email marketing services that allow you to run highly targeted campaigns and you’ll get the best results.
Why should you use email sequences?
Targeted emails are a crucial part of any customer acquisition strategy. Sending these types of emails to your customers and prospects at the right time is key to driving action.
Sending messages to people immediately after they take action increases the likelihood of a positive outcome. Imagine this scenario. You’ve just purchased a dog collar from an e-commerce site. A few seconds after making your purchase, you receive an email from the site recommending a more beautiful glow-in-the-dark dog collar. Wouldn’t you be tempted to buy that collar for your dog, too?
Why? Because you have permission from your subscribers to send marketing and sales iceland mobile database material to their inbox. This access can help you build relationships with your subscribers and sales. The statistics prove this fact.
According to a study, 59% of consumers say that emails influence their purchasing decisions. Additionally, 73% of millennials use email as their preferred form of business communication.
So email marketing works, and that’s unlikely to change.
If you want to master email marketing , you need to learn how to create email sequences. With that in mind, let’s talk about email marketing sequences.
Email Marketing Sequences: What Are They?
Email marketing sequences are a series of emails that are automatically sent to customers or prospects. They can be sent based on predetermined time intervals or automatically triggered (or both). Let’s take a closer look.
A time-based email sequence refers to messages that are sent at predetermined intervals. For example, a customer might receive a message after logging in, 30 days after purchasing a product, or one year after subscribing. Time-based sequences are also called autoresponders.
Trigger-based email sequences occur when a visitor performs an activity on your website or takes an action in your email sequence, such as clicking a link in an email you sent.
You start to see the true potential of email sequences when you combine these two types. Use good email marketing services that allow you to run highly targeted campaigns and you’ll get the best results.
Why should you use email sequences?
Targeted emails are a crucial part of any customer acquisition strategy. Sending these types of emails to your customers and prospects at the right time is key to driving action.
Sending messages to people immediately after they take action increases the likelihood of a positive outcome. Imagine this scenario. You’ve just purchased a dog collar from an e-commerce site. A few seconds after making your purchase, you receive an email from the site recommending a more beautiful glow-in-the-dark dog collar. Wouldn’t you be tempted to buy that collar for your dog, too?