3 key phases for an effective and profitable ecommerce strategy
Posted: Wed Feb 19, 2025 9:32 am
Having an ecommerce without a clear strategy can negatively affect your profitability. Discover the strategies and tactics you can implement to maximize your resources and have a successful ecommerce.
ecommerce-strategies (1)
If you are here, you are probably interested in launching an ecommerce project, or maybe you already have one and are looking to improve sales and increase profitability through some ecommerce strategy.
That said, there is no better time to venture into the world of e-commerce, as this business model that had been growing steadily received a strong push courtesy of COVID-19 and the lockdown.
The industry had already been showing steady growth year after year, and in 2020 alone this figure reached 81%. According to AMVO, the industry is now estimated to be worth 5 trillion dollars worldwide.
The largest markets are China with annual sales of $2.78 trillion, the United States with a value of $841 billion, followed by the United Kingdom with a value of $169 billion.
However, the greatest growth opportunities are found in emerging economies such as Latin American countries, since competition is lower and the market is still very young in comparison.
Brazil, Mexico, Argentina and Chile lead the list of countries with the greatest growth in e-commerce in recent years.
In this article I will help you learn about some of the key points for any e-commerce strategy, which I recommend you pay close attention to, as they could make the difference between the success or failure of your business.
These are the first stages of an effective ecommerce strategy
Based on my experience, you should know that every ecommerce strategy must include the following 3 stages:
Definition of the ecommerce business model.
Ecommerce acquisition channels.
Customer loyalty and CRM in ecommerce.
Read on to learn all the details about each stage.
1. Define the business model in electronic commerce
One of the most important and often overlooked aspects of e-commerce is cameroon phone number data the business model, which basically answers the question: How are we going to make money?
Sometimes it is assumed that the best option is direct sales through your own store, however there are some other options that are worth considering.
Marketplaces: Certain products and industries, by their nature, will work better in marketplaces, since these work like a search engine, their main value proposition is the wide variety of products offered in one place. However, you should know that the profit margin in this model is generally low.
Advantages of selling on marketplaces:
Exposure to a customer base
Support from major platforms (Amazon, Mercado Libre, etc.)
Opportunity to appear in searches
Strong brand positioning is not essential
Simplified logistics and shipping options
Disadvantages of marketplaces:
High commissions from marketplaces
High level of competition with other similar products/brands
Depersonalized brand experience
Loss of control in the presentation of your product
Own Store: This involves creating a store from scratch. This business model requires more work and investment at the start and more maintenance work, but the profit margins are wider. Its main value proposition is customer identification with the brand and low commissions.
Advantages of selling in your own store:
Total control over the Look & Feel of the store and the products.
Captive audience on website (You do not compete with other brands or products).
Low fees (payment processing).
You don't compete on price but on perceived brand value.
Disadvantages of owning a store
High marketing costs
Requires more staff to operate (logistics, marketing, programming)
Requires more brand positioning work
Alternative e-commerce business models
Subscriptions : This e-commerce business model has been gaining strength in recent years with the appearance of 'subscription boxes', in which for a fixed monthly fee, you will receive a box with either previously established products or surprise products.
2. Define the e-commerce acquisition strategy
With a well-defined business model, it is now time to reach potential customers and start generating sales. There are several channels for this.
The two main ones are Facebook Ads (now Meta) and Google Ads, let's go into detail.
Facebook Ads
The social network par excellence and where everyone has to be, if you are not on Facebook, you do not exist. Currently Facebook has 2,912 million active users each month.
Facebook Ads is a very robust advertising platform that allows you to achieve different business objectives such as: brand positioning, sales, attracting potential customers, among others.
ecommerce-strategies (1)
If you are here, you are probably interested in launching an ecommerce project, or maybe you already have one and are looking to improve sales and increase profitability through some ecommerce strategy.
That said, there is no better time to venture into the world of e-commerce, as this business model that had been growing steadily received a strong push courtesy of COVID-19 and the lockdown.
The industry had already been showing steady growth year after year, and in 2020 alone this figure reached 81%. According to AMVO, the industry is now estimated to be worth 5 trillion dollars worldwide.
The largest markets are China with annual sales of $2.78 trillion, the United States with a value of $841 billion, followed by the United Kingdom with a value of $169 billion.
However, the greatest growth opportunities are found in emerging economies such as Latin American countries, since competition is lower and the market is still very young in comparison.
Brazil, Mexico, Argentina and Chile lead the list of countries with the greatest growth in e-commerce in recent years.
In this article I will help you learn about some of the key points for any e-commerce strategy, which I recommend you pay close attention to, as they could make the difference between the success or failure of your business.
These are the first stages of an effective ecommerce strategy
Based on my experience, you should know that every ecommerce strategy must include the following 3 stages:
Definition of the ecommerce business model.
Ecommerce acquisition channels.
Customer loyalty and CRM in ecommerce.
Read on to learn all the details about each stage.
1. Define the business model in electronic commerce
One of the most important and often overlooked aspects of e-commerce is cameroon phone number data the business model, which basically answers the question: How are we going to make money?
Sometimes it is assumed that the best option is direct sales through your own store, however there are some other options that are worth considering.
Marketplaces: Certain products and industries, by their nature, will work better in marketplaces, since these work like a search engine, their main value proposition is the wide variety of products offered in one place. However, you should know that the profit margin in this model is generally low.
Advantages of selling on marketplaces:
Exposure to a customer base
Support from major platforms (Amazon, Mercado Libre, etc.)
Opportunity to appear in searches
Strong brand positioning is not essential
Simplified logistics and shipping options
Disadvantages of marketplaces:
High commissions from marketplaces
High level of competition with other similar products/brands
Depersonalized brand experience
Loss of control in the presentation of your product
Own Store: This involves creating a store from scratch. This business model requires more work and investment at the start and more maintenance work, but the profit margins are wider. Its main value proposition is customer identification with the brand and low commissions.
Advantages of selling in your own store:
Total control over the Look & Feel of the store and the products.
Captive audience on website (You do not compete with other brands or products).
Low fees (payment processing).
You don't compete on price but on perceived brand value.
Disadvantages of owning a store
High marketing costs
Requires more staff to operate (logistics, marketing, programming)
Requires more brand positioning work
Alternative e-commerce business models
Subscriptions : This e-commerce business model has been gaining strength in recent years with the appearance of 'subscription boxes', in which for a fixed monthly fee, you will receive a box with either previously established products or surprise products.
2. Define the e-commerce acquisition strategy
With a well-defined business model, it is now time to reach potential customers and start generating sales. There are several channels for this.
The two main ones are Facebook Ads (now Meta) and Google Ads, let's go into detail.
Facebook Ads
The social network par excellence and where everyone has to be, if you are not on Facebook, you do not exist. Currently Facebook has 2,912 million active users each month.
Facebook Ads is a very robust advertising platform that allows you to achieve different business objectives such as: brand positioning, sales, attracting potential customers, among others.