Use the Facebook Ad Library
Posted: Wed Feb 19, 2025 10:20 am
Source: Growth Cave
One old trick that marketers used to do was buying ads targeting people in regions of the world where clicks don’t cost as much, in the hopes that it would lead to higher overall engagement on the newsfeed, but this technique is dying, because it simply doesn’t bring in paying customers. Regardless, targeting by geo-location might not be the parameter that makes such a big difference to your campaigns – it could be the gender, age grouping or any number of other options.
It’s best to keep an open mind and let new zealand cell phone number list the data guide you. If you find your best converting customer isn’t who you designed an ad for, this feedback can encourage you to create new ads with these people in mind in the future, leading to increased high-intent customer views over time.
One key resource to refer to when creating high-intent campaigns is the Facebook Ad Library. For transparency reasons, Facebook lets everyone see all advertisements running across the platform and for some, how well they are performing. This is a fantastic way to learn from other people’s experiments and save yourself time.
One notable aspect is being able to see the different versions of each post a competitor is running. From this, you can see what they are experimenting with, and by tracking over time, you can work out which options worked for them if they continue to use the same styles in the future. This goes for the image style but also the copy too and its tone. If there’s a noticeable shift where there were once ten versions of a post caption and then there is only one, you can be pretty sure they’ve decided on the best path.
One old trick that marketers used to do was buying ads targeting people in regions of the world where clicks don’t cost as much, in the hopes that it would lead to higher overall engagement on the newsfeed, but this technique is dying, because it simply doesn’t bring in paying customers. Regardless, targeting by geo-location might not be the parameter that makes such a big difference to your campaigns – it could be the gender, age grouping or any number of other options.
It’s best to keep an open mind and let new zealand cell phone number list the data guide you. If you find your best converting customer isn’t who you designed an ad for, this feedback can encourage you to create new ads with these people in mind in the future, leading to increased high-intent customer views over time.
One key resource to refer to when creating high-intent campaigns is the Facebook Ad Library. For transparency reasons, Facebook lets everyone see all advertisements running across the platform and for some, how well they are performing. This is a fantastic way to learn from other people’s experiments and save yourself time.
One notable aspect is being able to see the different versions of each post a competitor is running. From this, you can see what they are experimenting with, and by tracking over time, you can work out which options worked for them if they continue to use the same styles in the future. This goes for the image style but also the copy too and its tone. If there’s a noticeable shift where there were once ten versions of a post caption and then there is only one, you can be pretty sure they’ve decided on the best path.