Working with micro-influencers can be a good compromise between performance and price?
Posted: Wed Feb 19, 2025 10:31 am
Untapped potential of social networks. Who are micro-influencers and where is their power?
Social networks and the online environment in general are places that continue to grow. The coronavirus pandemic has changed the shopping behavior of many people who, for various reasons, have learned to live more online. More than 58% of the population of the Czech Republic shop online and this number will certainly continue to increase. In addition to classic online campaigns, it offers other shopping options, such as live streaming, the popularity of which has increased by more than 25% in recent years.
Expected growth
Even greater growth is expected in the future, for example in connection with virtual reality. The south africa phone number data outlook for 2022 expects further growth of Tik Tok, support for popular video content (but with a greater emphasis on short formats), influencer marketing and so-called social shopping (i.e. shopping directly on the social network, without the need to go to an external website). Paid advertising, which more and more companies are starting to use, is and will continue to be important. Organic (unpaid) reach is currently around 5%. Your post, which is not supported by a payment, is seen by only 5% of your fans. And that is not effective at all, given the time it costs you to prepare.
The potential of influencers and micro-influencers
Collaboration with influencers is now an almost essential part of online marketing. It is a great way to reach and engage your target group through a person who is believable to them and can act as a certain measure of quality. If you are considering collaborating with influencers, the first thing you need to do is think about whether this type of promotion is suitable for your product. If so, the next step is to choose a suitable influencer. The number of their followers should not be decisive here, but whether they are representatives of your target group. For example, if you need to promote baby food and the influencer you choose for this has 200,000 followers, but almost all of them are childless men, it will probably not have any positive effect on the sales of your product. It is also not a good idea to reach out to influencers who accept every collaboration and whose profile looks like a supermarket promotional flyer. Authenticity is the number one priority today, and for this reason, the "right influencer" should not promote every product that someone offers them.
Social networks and the online environment in general are places that continue to grow. The coronavirus pandemic has changed the shopping behavior of many people who, for various reasons, have learned to live more online. More than 58% of the population of the Czech Republic shop online and this number will certainly continue to increase. In addition to classic online campaigns, it offers other shopping options, such as live streaming, the popularity of which has increased by more than 25% in recent years.
Expected growth
Even greater growth is expected in the future, for example in connection with virtual reality. The south africa phone number data outlook for 2022 expects further growth of Tik Tok, support for popular video content (but with a greater emphasis on short formats), influencer marketing and so-called social shopping (i.e. shopping directly on the social network, without the need to go to an external website). Paid advertising, which more and more companies are starting to use, is and will continue to be important. Organic (unpaid) reach is currently around 5%. Your post, which is not supported by a payment, is seen by only 5% of your fans. And that is not effective at all, given the time it costs you to prepare.
The potential of influencers and micro-influencers
Collaboration with influencers is now an almost essential part of online marketing. It is a great way to reach and engage your target group through a person who is believable to them and can act as a certain measure of quality. If you are considering collaborating with influencers, the first thing you need to do is think about whether this type of promotion is suitable for your product. If so, the next step is to choose a suitable influencer. The number of their followers should not be decisive here, but whether they are representatives of your target group. For example, if you need to promote baby food and the influencer you choose for this has 200,000 followers, but almost all of them are childless men, it will probably not have any positive effect on the sales of your product. It is also not a good idea to reach out to influencers who accept every collaboration and whose profile looks like a supermarket promotional flyer. Authenticity is the number one priority today, and for this reason, the "right influencer" should not promote every product that someone offers them.