4. Content distribution: which channels to use?
Posted: Thu Feb 20, 2025 3:15 am
Once content is produced following SEO best practices, it is important that it is distributed through the channels where the potential customer is located.
In addition, certain aspects related to distribution influence organic positioning, as they allow search engines to notice the relevance of the content.
Without further ado, here are some of the most valuable channels for promoting content:
Email Marketing
Nutrition streams and newsletters are channels that allow for establishing a direct line of communication with the user and fostering personalized and close interaction.
Social networks
It is more than clear that social networks are a valuable channel for any Content Marketing and Digital Marketing strategy in general .
Networks like Facebook and Instagram bring together millions of users from different corners of the world, so sending invitations and posting on them, referring to a certain content, can significantly increase its exposure.
Backlinks
Inserting external or internal links within a given content contributes to its authority and provides value to the user.
But even more important is to ensure that the content we publish is cited and linked by other portals , which in turn will become distribution channels.
Don't forget that these are also especially important for SEO, since the fact that our articles and materials are taken into account by other portals is a reflection that they are informative, educational and of quality, which is quickly detected by search engines.
Imagine how great it would be if your website received a link from a major newspaper in your country, for example. This is a powerful resource to generate authority in the eyes of Google and have your website ranked at the top.
Other types of external links that bring great benefits to web positioning are those from educational and government institutions, so it is in your best interest to obtain them.
The number of backlinks your website has can be monitored on tools like SEMRush and Ahrefs, which show which website is sending the link to your website and which specific page it leads to.
5. Analysis, metrics and results: the keys to a scalable content strategy
From the beginning of planning a content strategy, those metrics that will be useful for evaluating the results must be established.
Scalability depends on these indicators , that is , the ability of the strategy to grow and constantly lead us to new goals and objectives .
Now, finally, it is time to explain which metrics should be taken into account and what they are about.
Attention!
ROI
Logically, this is the fundamental indicator. Knowing how long it will take to recover the money invested in the strategy and how positive the investment will be is the basic step to determine the profitability and, if necessary, make adjustments.
Traffic generation
Traffic is all visits to the blog, both organically kenya mobile database and through paid ads , as well as the email opening rate, direct message views, and even referrals.
This data can be analyzed in depth with Google Analytics, a free tool from the company to monitor websites.
This will help you determine which are the best sources of traffic to your blog, which will provide valuable data to guide your actions in your content strategy.
If your direct traffic is very high, this indicates that you already have a consolidated audience, because the user searches for your domain immediately.
On the other hand, if your social media traffic is low, it is a sign that your content strategy should focus on generating materials aimed at increasing your presence on social media.
The truth is that a well-done content strategy has positive repercussions on all channels, as it produces a chain of impulses for the digital positioning of a brand.
In addition, certain aspects related to distribution influence organic positioning, as they allow search engines to notice the relevance of the content.
Without further ado, here are some of the most valuable channels for promoting content:
Email Marketing
Nutrition streams and newsletters are channels that allow for establishing a direct line of communication with the user and fostering personalized and close interaction.
Social networks
It is more than clear that social networks are a valuable channel for any Content Marketing and Digital Marketing strategy in general .
Networks like Facebook and Instagram bring together millions of users from different corners of the world, so sending invitations and posting on them, referring to a certain content, can significantly increase its exposure.
Backlinks
Inserting external or internal links within a given content contributes to its authority and provides value to the user.
But even more important is to ensure that the content we publish is cited and linked by other portals , which in turn will become distribution channels.
Don't forget that these are also especially important for SEO, since the fact that our articles and materials are taken into account by other portals is a reflection that they are informative, educational and of quality, which is quickly detected by search engines.
Imagine how great it would be if your website received a link from a major newspaper in your country, for example. This is a powerful resource to generate authority in the eyes of Google and have your website ranked at the top.
Other types of external links that bring great benefits to web positioning are those from educational and government institutions, so it is in your best interest to obtain them.
The number of backlinks your website has can be monitored on tools like SEMRush and Ahrefs, which show which website is sending the link to your website and which specific page it leads to.
5. Analysis, metrics and results: the keys to a scalable content strategy
From the beginning of planning a content strategy, those metrics that will be useful for evaluating the results must be established.
Scalability depends on these indicators , that is , the ability of the strategy to grow and constantly lead us to new goals and objectives .
Now, finally, it is time to explain which metrics should be taken into account and what they are about.
Attention!
ROI
Logically, this is the fundamental indicator. Knowing how long it will take to recover the money invested in the strategy and how positive the investment will be is the basic step to determine the profitability and, if necessary, make adjustments.
Traffic generation
Traffic is all visits to the blog, both organically kenya mobile database and through paid ads , as well as the email opening rate, direct message views, and even referrals.
This data can be analyzed in depth with Google Analytics, a free tool from the company to monitor websites.
This will help you determine which are the best sources of traffic to your blog, which will provide valuable data to guide your actions in your content strategy.
If your direct traffic is very high, this indicates that you already have a consolidated audience, because the user searches for your domain immediately.
On the other hand, if your social media traffic is low, it is a sign that your content strategy should focus on generating materials aimed at increasing your presence on social media.
The truth is that a well-done content strategy has positive repercussions on all channels, as it produces a chain of impulses for the digital positioning of a brand.