With more than 60 years in the national market, Grupo Éxito, due to its immense potential and satisfactory branding strategies , has managed to open more than 570 branches throughout the country and the world.
One of their goals was the massive expansion of their stores, which they managed to do, even despite the financial losses that this action would cause, but taking into account the projection of profits in the medium and long term.
An example of its success was its loyalty strategies, such as “My Discount” or “My Success Points”, in addition to an intensive digital marketing plan, as well as the establishment of an e-commerce platform to provide convenience to its customers.
7. Surah
A holding company or management company, focused on financial services in 3 particular areas:
Financial services : this together with the Bancolombia Group where together they offer and manage commercial banking, insurance, government services, asset management, among others.
Asset Management : focused on the management of pensions, investment funds, life insurance, etc.
Suramericana General Insurance : life insurance, occupational risks, health providers and more.
Sura had its beginnings in Medellín in the 1940s and, after 15 years, it already had more than 1,000 employees on its payroll.
It has been characterized by absorbing and merging with various companies and institutions over time, for example, with Interoceánica de Panamá, at which time it became international , or the purchase of 51% of the shares of Banco de Colombia to found Bancolombia together with Banco Industrial Colombiano in the 1990s.
8. Pietran
“Taking care of yourself is a pleasure,” with this slogan, Pietrán, one of the most successful Colombian brands in the food sector, has focused its products and services on promoting healthy, low-fat and low-salt eating.
Their creative strategy has been based on offering, along with their quality products, recipe books and vegan alternatives to their consumers through their website and social networks.
In recent years, with the emergence of interactive brand games , they have leveraged platforms such as Waze to develop fun games, in which users could take care of their heart by feeding it like a pet and had exercise routines where, thanks to the interface, they learned to be healthier and more active.
Pietrán is an example of how one of the most successful Colombian brands decided to innovate in its methods to add more value to its customer base.
9. Zenú
This is one of the oldest Colombian brands, as latvia mobile database it has been around in the country since the 1950s and, if you are a resident of Colombia, you have most likely tried its delicious products, such as hot dogs.
For Zenú, consolidating its position in the Colombian market was not an easy task, due to the saying “better the devil you know than the devil you don't know,” which created problems for it to gain a presence among the country's consumers.
But this did not stop the brand , which, through Digital Marketing actions , especially through social networks, made its product known.
In fact, one of their most successful actions was the so-called #PerroMóvilVenAMi, a campaign where the neighborhood that received the most likes on their Facebook posts would enjoy a day of free hot dogs.
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